How much does Loops cost?

Pricing is based on subscribed contacts. Transactional email is included at no additional charge.

What does the free plan include?

Up to 4,000 sends/month to 1,000 contacts. Any paid plan removes these limitations.

How are you different from other email platforms?

Loops is purpose-built for SaaS. It unifies marketing, product, and transactional email in one platform with event-driven automations, a modern API, and agent-ready tooling.

Product emails that
run themselves

Build onboarding, trial, and re-engagement workflows once, trigger them from your own events, and let them run.

Overview

Where product email fits

Meet people at every step of their journey. Welcome new signups, save trials before they lapse, and win back quiet contacts, all on autopilot from visual workflows that send themselves.

Product

Automated lifecycle sequences triggered by events. Onboarding, trials, re-engagement.

Marketing

Sent to many contacts at once. Newsletters, announcements, and campaigns.

Transactional

Sent to one person right after an action. Receipts, password resets, codes.

Workflows

Map the whole journey

Drag triggers, emails, timers, and branches onto a canvas to map a full journey. Start a workflow when a contact is added, when a property changes, when they join a list, or when your app sends an event.

Start

Trigger

userCreated

Timer

5 mins

Send

welcome email

Branch

Timer

3 days

Filter

!activated

Finish

Send

setup guide

Exit

Remove from flow!activated after 14d

Learn

Triggers Branching Playbooks More

Events API

Trigger emails from your app

curl -X POST https://app.loops.so/api/v1/events/send -H "Authorization: Bearer $LOOPS_API_KEY" -H "Content-Type: application/json" -d '{"email":"[email protected]","eventName":"trial_started","eventProperties":{"plan":"pro"}}'

Send an event and any workflow listening for it begins. See the events guide.

Building with an AI coding agent? Explore Loops for agents.

Or trigger emails straight from the tools you already use.

Webhooks Supabase Clerk Zapier Framer Make Segment Webflow Bubble Stripe PostHog Auth0

Learn

Stripe billing events Supabase user sync Clerk auth sync All integrations

Examples

Emails you can ship today

Onboarding emails

Walk new users through setup, highlight key features, and turn first logins into lasting habits with a guided welcome sequence.

Welcome emails

Greet new sign-ups the moment they join and set the tone for everything that follows.

Product update emails

Share new features, fixes, and ship notes so users see everything you are building.

Waitlist emails

Keep early sign-ups warm with progress updates until you are ready to launch.

Product email is free to start

Every Loops plan includes workflows, events, and contact properties. The free tier gives you 1,000 contacts and 4,000 emails every month, and it does not expire.

Get started

Need more than the free tier? See pricing.