Product emails triggered by your app
Build onboarding, trial, and re-engagement workflows around your product events. Keep contact data current so each email reflects the user’s latest state.
Start an email when someone signs up, changes plan, joins a list, or does something in your app.
After the trigger matches, Loops follows your timers, branches, and audience filters. Your app must keep the properties used by those checks current. See how the workflow builder works.
Onboarding, welcome, product update, and waitlist emails you can adapt and ship.
What is a product email?
A product email, also called a lifecycle email, is an automated message triggered by what a person does in your app, like onboarding, trial reminders, and re-engagement.
How do workflows work?
Drag triggers, emails, timers, and branches onto a canvas to map a full journey. Start a workflow from a new contact, a property change, a mailing-list subscription, or an event from your app.
How do I trigger emails from my app?
Send an event from your server with a name that exactly matches a started workflow’s Event received trigger. The contact must meet the workflow’s entry rules.
Can product and marketing share data?
Yes. Campaigns and workflows use the same contact record. Keep the required properties current through your app or integration so audience checks reflect the latest data you have sent to Loops.
Is product email free to start?
The free tier includes unlimited contacts and up to 4,000 combined marketing and transactional sends to your first 1,000 contacts in any rolling 30-day window. It does not expire.
How much does Loops cost after the free tier?
Growth starts at $49 a month for up to 5,000 subscribed contacts, with unlimited marketing and transactional sends. There are no seat fees, every feature is on every plan, and unsubscribed contacts never count toward your price. Every tier is listed on the Loops pricing page.
Can I move my workflows from another tool?
Yes. Upload your contacts as a CSV. Columns map to contact properties, including custom ones, and you can add everyone in the file to a mailing list during the upload. Rebuild your sequences as workflows and point your app's events at Loops. Enterprise includes priority support and migration help.