Turn Segment events into emails
Add Loops as a Segment destination. Identify calls create and update contacts, and Track calls send events that start workflows in Loops.
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Your Segment data, ready to email
Map the calls you already send to Segment to contacts and events in Loops.
Contacts from Identify
Map Identify calls to create or update contacts, with traits as contact properties.
Workflows from Track
Map Track calls to send events to Loops, and each event can start a workflow.
Event properties in emails
Pass Track properties as event properties and use them in the emails the event triggers.
Mailing lists
Subscribe contacts to mailing lists with list IDs in the mapping or a mailingLists object in traits.
How it connects
Loops is a Segment Actions destination. The docs walk through each step.
Add the destination
Configure Loops (Actions) from the Segment catalog and pick your data source.
Add an API key
Generate a Loops API key for Segment and paste it into the destination settings.
Create mappings
No data flows until you add mappings for Create or update contact and Send event.
Frequently asked questions
Which Segment calls does Loops use?
What fields does Loops need?
Can I send custom contact properties?
What does the Subscribed field do?
How do I test the destination?
Is there a free plan?