How much does Loops cost?

Pricing is based on subscribed contacts. Transactional email is included at no additional charge.

What does the free plan include?

Up to 4,000 sends/month to 1,000 contacts. Any paid plan removes these limitations.

How are you different from other email platforms?

Loops is purpose-built for SaaS. It unifies marketing, product, and transactional email in one platform with event-driven automations, a modern API, and agent-ready tooling.

Agents

Email for agents

Give Cursor, Claude Code, and your own agents structured ways to install Loops, migrate your stack, send events, test transactional email, and work through API, CLI, and MCP.

Works with

Cursor

Claude Code

Codex

Any compatible client

SkillsReleased

Composable modules that teach your agent how to work with Loops. Install with a single command.

APIReleased

REST API and OpenAPI spec. 10 endpoints for contacts, events, transactional email, and more.

CLIReleased

Manage contacts, send events, and test transactional emails from the terminal.

SetupSoon

Install Loops in your app. Detects your stack, wires auth, creates working examples.

MigrateSoon

Move from your current email provider. Audits your stack and builds a file-by-file migration plan.

MCPSoon

Connect any MCP-compatible agent directly to Loops. Exposes contacts, events, and sends as tools.

Example workflows

What it looks like in practice

"Install Loops in my Next.js app"

What the agent does

Detects Next.js, installs the JavaScript SDK, wires LOOPS_API_KEY from .env, creates a contact sync route and transactional send example, outputs a testing checklist.

What you finish

Add your API key in the Loops dashboard, publish your transactional email template, verify the test send.

"Audit my email setup and map it to Loops"

What the agent does

Scans your codebase for email provider calls, identifies every send, template, and webhook. Maps each to a Loops equivalent and produces a file-by-file migration plan.

What you finish

Recreate templates in the Loops editor, configure unsubscribe and webhook settings in the dashboard.

"Send a Stripe cancellation event into Loops"

What the agent does

Wires your Stripe webhook handler to call the Loops events API when a subscription is canceled. Sets event name, maps relevant properties (plan, reason, date).

What you finish

Create the cancellation Loop in the dashboard, define custom contact properties if needed.

"Test this transactional email from the terminal"

What the agent does

Uses the CLI to send a test transactional email with your template ID and sample data variables. Shows the response status and delivery confirmation.

What you finish

Check your inbox, review the rendered email, publish the template when ready.

Live now