One platform for every email

One platform for every email

One platform for every email

Loops is the email sending platform for SaaS teams. Send marketing, product, and transactional lifecycle email from one place, from waitlist to IPO.

Loops is the email sending platform for SaaS teams. Send marketing, product, and transactional lifecycle email from one place, from waitlist to IPO.

An AI agent sets up a software company’s email lifecycle in Loops through the Loops API: an onboarding workflow triggered when a contact is added, which the user starts; a payment receipt transactional email with its API payload; a product launch campaign scheduled to an Active customers segment; and a win-back workflow left as a draft. Home then lists all four.
More
More
More
More

Lifecycle workflows that run themselves

Reach users after they close the tab. Set up onboarding, activation, upgrade, and winback emails once, then improve them over time.

Design every email from one theme

Use themes and components to build your brand and watch every email inherit it. Write in the editor or ask your agent for help along the way.

Introducing themes

Design once, send everywhere

Set your colors, type, and spacing in one place. Every email you send picks them up automatically, so your brand stays consistent without anyone reformatting a template.

Change a token and the whole library follows.

See how themes work
Unsubscribe · Preferences · Sent with Loops
#FC5200
24px
1px solid
6px
1px
#E6E6E6
Inter
14px
#E6E6E6

Email marketing in sync with product

Loops is email marketing software that stays in sync with your product. See which emails lead to upgrades, lower churn, and add revenue. Segments stay current as properties change.

Goal conversions
124
Free → Pro
124
3.2%
Onboarding Complete
892
68%
Referral Link Click
445
12%
Saved segments
1,240
Paying Customers
plan is pro
1,240
Recent Signups
signed up < 7d
850
Didn't open last campaign
not opened
125

An easy yes from engineering

When your emails need product data, connecting Loops is easy for engineering. We stressed the small stuff to make setup easier.

POST
https://app.loops.so/api/v1/contacts/create
{
"email": "[email protected]",
"firstName": "Alice",
"lastName": "Smith",
"source": "signup_form",
"subscribed": false,
"userGroup": "paying"
}
…/week
View on npm

Works with the tools you already use

Connect your product data to Loops. Start by backfilling contacts with a CSV upload, then keep contacts up to date with an integration.

WebhooksSupabaseClerkZapierFramerMakeSegmentWebflowStripePostHogAuth0View all
WebhooksSupabaseClerkZapierFramerMakeSegmentWebflowPostHogAuth0StripeView all

Built-in protection for sender reputation

We worry about deliverability so you don’t have to. Our team reviews sending. Hard bounces and spam complaints are suppressed automatically.

Healthy
Handled for you
Welcome emailSuppressed
Password resetDelivered
October updateBatched
October updateSuppressed
Password resetRetrying
SafeguardsBuilt in
Manual review
Send pacing
Bounce suppression
Retries

See why teams stay with Loops

Our retention is high. We spend most of our time building things for our existing customers. Here are some nice things they’ve said.