How much does Loops cost?

Our pricing is based on subscribed contacts. Transactional email sending is included at no additional charge.

How is a subscriber defined?

A subscribed contact is an email address marked as subscribed. You can view all subscribed and unsubscribed contacts on your Audience page.

What does the free plan include?

The free plan includes up to 4,000 sends a month and 1,000 stored subscribed contacts. It also includes Loops branding at the bottom of your emails. Any paid plan will remove these limitations.

Do you charge for email sends?

We do not charge for email sends.

How are you different from X, Y, Z competitors?

Sending email for your business is important and will have a material impact long term. You should take a look at all your options and go with what's best for your business. Loops is free to start, with no credit card required and you can invite your entire team to help you make a decision. We believe we've built the best tool in our class. If you need to send email for your SaaS, we can confidently say Loops is likely the right choice.

Backed by Y Combinator

Email for modern software companies

Send your product, marketing, and transactional email with Loops.
One simple interface, for all your email.

Send your product, marketing, and transactional email with Loops.

Get started

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Loops dashboard showing campaigns, onboarding, and transactional emails with sends, opens, and clicks metrics

Designers

Simplicity meets polish at scale

Themes

Save attributes in a single, reusable theme that anyone on your team can apply to any email.

Learn more

Components

Create a Component, update it in one place, and it updates everywhere.

Learn more

Developers

Simple integration with your stack

{
  "email": "[email protected]",
  "firstName": "Alice",
  "lastName": "Smith",
  "source": "app",
  "subscribed": true,
  "userGroup": "paying",
  "userId": "004"
}

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POST

https://app.loops.so/api/v1/contacts/create

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{
  "email": "[email protected]",
  "firstName": "Alice",
  "lastName": "Smith",
  "source": "app",
  "subscribed": true,
  "userGroup": "paying",
  "userId": "004"
}

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POST

https://app.loops.so/api/v1/contacts/create

npm i loops

Simple integration with our Node SDK

30K+ weekly downloads

npm i loops

Simple integration with our Node SDK

30K+ weekly downloads

npm i loops

Simple integration with our Node SDK

30K+ weekly downloads

npm i loops

Simple integration with our Node SDK

30K+ weekly downloads

Supabase integration

JSON

YAML

Open API

Quickly snap in our specs to get started

Stripe integration

eventProperties

Personalized digests in a snap

date

planType

newPlan

oldPlan

planPrice

isLifetime

planCost

We update our docs daily

Integrations

Loops integrates with thousands of other platforms so you can sync contacts and trigger emails from around the internet.

See all

Webhooks

Supabase

Clerk

Zapier

Census

Framer

Make

Segment

Webflow

Bubble

Marketers

Craft a respectful customer journey

Build your Loop

From onboarding emails to engaging users who haven’t explored your app, automate it all with Loops.

Learn how

Start with a trigger

Contact updated

Event fired

Contact added

Refine your audience

Timer

Branch

Audience filter

Send your message

Welcome to Loops

Thanks for signing up for Loops! Let's jump right in…

Email you actually want to read

Segment your audience

Create dynamic audience segments that continually improve over time. Integrate multiple data sources to build your source of truth.

Learn how

🤝

High engagement

Users open emails more than 50% of the time

☑️

Completed onboarding

Users finished the Onboarding Loop succesfully

🫠

Likely to churn

Users have yet to meet engagement goals

For everyone

Zero-effort deliverability

We want to make email easy.

Email shouldn’t be complex.

It shouldn’t live in your codebase and it should fit with your brand. Your designers should love it. Your engineers should find the APIs easy. Your marketers should feel empowered to send good and relevant email.

And if all of those people are just you, it should work well for you as well.

Give it a try, and let us know what you think.

And if all of those people are just you, it should work well for you as well.

Give it a try, and let us know what you think.