How much does Loops cost?

Pricing is based on subscribed contacts. Transactional email is included at no additional charge.

What does the free plan include?

Up to 4,000 sends/month to 1,000 contacts. Any paid plan removes these limitations.

How are you different from other email platforms?

Loops is purpose-built for SaaS. It unifies marketing, product, and transactional email in one platform with event-driven automations, a modern API, and agent-ready tooling.

One platform,every email

Loops is the simplest way to send product email,

marketing email, and transactional email,

from waitlist to IPO.

Loops is the simplest way to send

product email, marketing email,

and transactional email,

from waitlist to IPO.

Loops is the simplest way to send

product email, marketing email,

and transactional email,

from waitlist to IPO.

Framer · Customer since Dec 2022Linear · Customer since Jan 2023Perplexity · Customer since Mar 2023Granola · Customer since Sep 2024Clerk · Customer since Nov 2023Sketch · Customer since Oct 2025Reuters · Customer since Feb 2024Conductor · Customer since May 2026Y Combinator · W22

Get started

Start with an agent

Email design from first principles

It was hard to design emails that work everywhere. We fixed that.
Designs crafted with Loops will work in all supported email clients.

It was hard to design emails that work everywhere. We fixed that. Designs crafted with Loops will work in all supported email clients.

background#1C1917
padding24px
border1px solid
radius6px
border width1px
border color#1C1917

Loops <[email protected]>

Learn

Editing basics Reusable assets Styles and themes More

A delightful developer experience

We have contacts, contact properties, events and event properties.
Understand the basics? You know how to use Loops.

We have contacts, contact properties, events and event properties. Understand the basics? You know how to use Loops.

POST

https://app.loops.so/api/v1/contacts/create

{
"email": "[email protected]",
"firstName": "Alice",
"lastName": "Smith",
"source": "signup_form",
"subscribed": true,
"userGroup": "paying"
}

$npm i loops

…/week

View on npm

Learn

API quickstart Contacts API Events API More

Build powerful lifecycle workflows

Your best opportunity for connecting with users, once they close the tab,
is the inbox. Time to use your best opportunity.

Your best opportunity for connecting with users, once they close the tab, is the inbox. Time to use your best opportunity.

Start

Trigger

userCreated

Timer

5 mins

Send

welcome email

Branch

Timer

3 days

Filter

!activated

Finish

Send

setup guide

Exit

Remove from flow!activated after 14d

Learn

Triggers Branching Playbooks More

Your growth team’s most effective lever

Connect Loops to your app and track what emails drive upgrades, churn reduction, and revenue. Move beyond "opens".

Goal conversions

124

Free → Pro

124

3.2%

Onboarding Complete

892

68%

Referral Link Click

445

12%

Learn

Experiments Segments and filters Event properties More

Finally, marketing in sync with product

Build segments from properties and engagement, reuse them across campaigns
and workflows, and they will stay in sync with your product.

Build segments from properties and engagement, reuse them across campaigns and workflows, and they will stay in sync with your product.

Saved segments

3 total

Paying Customers1,240

plan is pro+2

Recent Signups850

signed up < 7d ago+2

Didn't open last campaign125

last campaign not opened+2

Learn

Segments and filters Contact properties Mailing lists More

Stay synced with your stack

Loops sits on top of your data to help you send emails. Connect the products you already use for a simple, connected experience.

Webhooks Supabase Clerk Zapier Framer Make Segment Webflow Bubble Stripe PostHog Auth0

Learn

Stripe billing events Supabase user sync Clerk auth sync All integrations

See why teams stick with Loops

Our retention is high. We spend most of our time building things for our existing customers. Here are some nice things they've said.

"Loops is focused, fast, and does just what we need"

Jorn, Founder, Framer

"Loops is super simple, intuitive, and has what we need without the bloat"

Luca, Founder, Cosmos

Start sending better email today

Start sending
better email today

Free to start. No credit card required.

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