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After you have added contacts to your audience in Loops, you may want to create workflows or send campaigns to certain groups of contacts. You can do this with filters and segments. Workflow

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Audience filters

When sending campaigns or emails inside workflows, you can send to specific groups of contacts in your audience. Choosing these contacts is done using filters, which are based on two sets of data:
  • contact properties (either default properties or custom properties you’ve added to your audience)
  • contact activity from your campaigns and workflows (sends, not sent status, opens and clicks)
For example, you can use filters to build segments like:
  • contacts with a specific domain in their email address
  • contacts who were added via a specific source
  • contacts who were sent a specific campaign
  • contacts who were not sent a specific campaign
  • contacts who opened or clicked a specific campaign or workflow email
  • contacts who didn’t open a specific email within one of your workflows
Audience filter form You can add multiple filters at once, and you can also choose to apply all filters (“All of these are true”) or any filter (“Any of these are true”). Audience filters are automatically updated as contact properties are changed. This means that your emails will only send to contacts that match the filter at the time the email is sent.

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Activity filters

Activity filters let you segment contacts based on campaign and workflow email activity:
  • Sent: contacts who were sent a campaign or workflow email.
  • Not sent: contacts who were not sent a selected campaign or workflow email.
  • Opened: contacts who opened a campaign or workflow email.
  • Clicked: contacts who clicked a tracked link in a campaign or workflow email.
For example, you can use Not sent to build a segment of contacts who have not received a selected campaign yet, then save that filtered audience as a segment. If you want to measure whether a campaign drove a business outcome, use goals instead of treating opens or clicks as the primary engagement signal.
Transactional emails do not track opens or link clicks. Activity filters for opens and clicks apply to campaign and workflow emails.

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Audience segments

Segments are just filters that are saved in your Loops account for the future. This makes them easily reusable between different workflows and campaigns.
You can create segments while sending campaigns or workflows, or directly on the Audience page.
To create a segment, first filter the audience table and then click Save segment. Create a segment You will be prompted to add a name for your segment, then click Finish. Your new segment will then be available in a dropdown whenever you filter your audience for campaigns or workflows. List of segments Just like filters, segments are automatically updated when contact data is changed, meaning emails always send to the correct contacts at the time the email is sent.
Last modified on July 2, 2026