Learn how Loops helps power unDraw's supporter tier and expand a project beloved by the startup community.
unDraw is a platform that provides open-source illustrations without the need for attribution. It is currently being used by more than 400k monthly users and many well-known teams around the world.
Recently, unDraw began offering a paid Supporter tier that allows users to support the open-source project and goals.
That’s where Loops comes in.
Problem
unDraw was initially targeted towards startups, designers and developers who were looking to improve their projects with professional quality design assets. However, it quickly spread outside the startup ecosystem and went on to also become popular with marketing teams and educators.
This was a good problem. The team now needed to find a way to communicate with the growing user base about upcoming changes and updates.
The team decided to launch a paid product (a supporter tier) for users who wanted to support unDraw and access some new design tools.
The requirements were simple. They needed an uncomplicated way to send out campaign emails for marketing purposes as well as onboarding flows that would automatically trigger for new subscribers.
Solution
Luckily, the unDraw team was familiar with Loops — and Chris (co-founder of Loops) specifically.
“We both already knew Chris from our early unDraw days and his track record and personality were enough to make sure we start our search with Loops.”
After a quick product demo, they knew Loops was exactly what they needed.
“No bloated interface, no learning curve and an as-we-grow pricing.”
In just a few minutes, unDraw was able to begin sending their product update emails as well as multiple event-triggered emails, specifically their important welcome email.
Since then, unDraw has been off to the races with Loops powering their email.
Going forward
The first year of the Supporter tier was an experimental one for the team. They are now going to build on what they learned and focus on a more direct and specific direction.
Make sure to sign-up to get their Loops-powered emails to stay in the loop (pun intended)!
Ready to send better email?
Loops is a better way to send product, marketing, and transactional email for your SaaS company.
Illustrating product announcements with Undraw
unDraw is a platform that provides open-source illustrations without the need for attribution. It is currently being used by more than 400k monthly users and many well-known teams around the world.
Recently, unDraw began offering a paid Supporter tier that allows users to support the open-source project and goals.
That’s where Loops comes in.
Problem
unDraw was initially targeted towards startups, designers and developers who were looking to improve their projects with professional quality design assets. However, it quickly spread outside the startup ecosystem and went on to also become popular with marketing teams and educators.
This was a good problem. The team now needed to find a way to communicate with the growing user base about upcoming changes and updates.
The team decided to launch a paid product (a supporter tier) for users who wanted to support unDraw and access some new design tools.
The requirements were simple. They needed an uncomplicated way to send out campaign emails for marketing purposes as well as onboarding flows that would automatically trigger for new subscribers.
Solution
Luckily, the unDraw team was familiar with Loops — and Chris (co-founder of Loops) specifically.
“We both already knew Chris from our early unDraw days and his track record and personality were enough to make sure we start our search with Loops.”
After a quick product demo, they knew Loops was exactly what they needed.
“No bloated interface, no learning curve and an as-we-grow pricing.”
In just a few minutes, unDraw was able to begin sending their product update emails as well as multiple event-triggered emails, specifically their important welcome email.
Since then, unDraw has been off to the races with Loops powering their email.
Going forward
The first year of the Supporter tier was an experimental one for the team. They are now going to build on what they learned and focus on a more direct and specific direction.
Make sure to sign-up to get their Loops-powered emails to stay in the loop (pun intended)!
Ready to send better email?
Loops is a better way to send product, marketing, and transactional email for your SaaS company.
Learn how Loops helps power unDraw's supporter tier and expand a project beloved by the startup community.
Illustrating product announcements with Undraw
Learn how Loops helps power unDraw's supporter tier and expand a project beloved by the startup community.
unDraw is a platform that provides open-source illustrations without the need for attribution. It is currently being used by more than 400k monthly users and many well-known teams around the world.
Recently, unDraw began offering a paid Supporter tier that allows users to support the open-source project and goals.
That’s where Loops comes in.
Problem
unDraw was initially targeted towards startups, designers and developers who were looking to improve their projects with professional quality design assets. However, it quickly spread outside the startup ecosystem and went on to also become popular with marketing teams and educators.
This was a good problem. The team now needed to find a way to communicate with the growing user base about upcoming changes and updates.
The team decided to launch a paid product (a supporter tier) for users who wanted to support unDraw and access some new design tools.
The requirements were simple. They needed an uncomplicated way to send out campaign emails for marketing purposes as well as onboarding flows that would automatically trigger for new subscribers.
Solution
Luckily, the unDraw team was familiar with Loops — and Chris (co-founder of Loops) specifically.
“We both already knew Chris from our early unDraw days and his track record and personality were enough to make sure we start our search with Loops.”
After a quick product demo, they knew Loops was exactly what they needed.
“No bloated interface, no learning curve and an as-we-grow pricing.”
In just a few minutes, unDraw was able to begin sending their product update emails as well as multiple event-triggered emails, specifically their important welcome email.
Since then, unDraw has been off to the races with Loops powering their email.
Going forward
The first year of the Supporter tier was an experimental one for the team. They are now going to build on what they learned and focus on a more direct and specific direction.
Make sure to sign-up to get their Loops-powered emails to stay in the loop (pun intended)!
Ready to send better email?
Loops is a better way to send product, marketing, and transactional email for your SaaS company.