Question 1

How much does Loops cost?

Accepted Answer

Our pricing is based on subscribed contacts. Transactional email sending is included at no additional charge.

Question 2

How is a subscriber defined?

Accepted Answer

A subscribed contact is an email address marked as subscribed. You can view all subscribed and unsubscribed contacts on your Audience page.

Question 3

What does the free plan include?

Accepted Answer

The free plan includes up to 4,000 sends a month and 1,000 stored subscribed contacts. It also includes Loops branding at the bottom of your emails. Any paid plan will remove these limitations.

Question 4

Do you charge for team seats?

Accepted Answer

No.

Question 5

Do you charge for email sends?

Accepted Answer

We do not charge for email sends.

Question 6

How are you different from X, Y, Z competitors?

Accepted Answer

Sending email for your business is important and will have a material impact long term. You should take a look at all your options and go with what's best for your business. Loops is free to start, with no credit card required and you can invite your entire team to help you make a decision. We believe we've built the best tool in our class. If you need to send email for your SaaS, we can confidently say Loops is likely the right choice.

/engineering

/engineering

Jan 7, 2026

Gmail doesn’t like YouTube

Gmail is flagging YouTube shortlinks as phishing

Jan 7, 2026

Gmail doesn’t like YouTube

Gmail is flagging YouTube shortlinks as phishing

Dec 9, 2025

Our first Code Freeze

This Black Friday, for the first time, we stopped shipping code. Here’s why we did it, how we prepared, and what we learned.

Dec 9, 2025

Our first Code Freeze

This Black Friday, for the first time, we stopped shipping code. Here’s why we did it, how we prepared, and what we learned.

Jul 21, 2025

Migrating to AWS in production with zero downtime

A story about good problems, necessary transitions, and why boring infrastructure sometimes wins

Jul 21, 2025

Migrating to AWS in production with zero downtime

A story about good problems, necessary transitions, and why boring infrastructure sometimes wins

More coming soon…

More coming soon…

More coming soon…