Resources
Email guides, examples, and resources
Everything the Loops team has learned about sending email people actually open. Start with a guide, browse the examples, or look up a term.
Guides
How to make sure your email lands and gets read.
Email deliverability best practices
What decides whether your email reaches the inbox, and how to improve it.
Why emails go to spam
The common triggers that send mail to spam, and how to fix them.
The best time to send email
When to hit send for the most opens, based on the data.
Email by type
Loops sends every kind of email from one platform. Pick the job you need to do.
Transactional email
For password resets, receipts, and verification codes.
Marketing email
For newsletters, launches, and campaigns.
Product and lifecycle email
For onboarding, trials, and re-engagement.
Email API
For sending straight from your own code.
Email examples
Emails you can copy, with notes on why they work.
Welcome email examples
Welcome emails to learn from and adapt.
Onboarding email examples
Onboarding sequences that activate users.
Account verification email examples
Code and link emails that confirm new sign-ups.
Browse all email examples
The full library of email examples.
Email glossary
Plain-English definitions for the terms you will run into.
Reply-to address
What it is and when to set one.
Cold email
What counts as cold email, and the rules.
Email service provider (ESP)
What an ESP does and how to choose one.
Browse the email glossary
Plain-English definitions, A to Z.
Common questions
What is the difference between transactional and marketing email?
What is lifecycle email?
Do I need a separate tool for transactional and marketing email?
Does Loops have a free plan?