Marketing email, in sync with your product
Add marketing, lifecycle, and transactional email to your SaaS from one product. Keep your current transactional sends running while you migrate.
Keep your app as the source of truth, then sync the contact properties and product events each email needs. Loops uses one contact record across marketing, lifecycle, and transactional email, so you do not need a second customer database.
Target people by plan, activity, or lifecycle stage. Your audiences update on their own as your app sends new data.
Campaigns in Loops use the same contact data as your product emails. Build audiences with saved segments or mailing lists, and let contacts choose what they receive.
What is a marketing email?
A marketing email promotes a product, service, or offer. In Loops, Campaigns send to a selected audience and include an unsubscribe link and a preference center. Promotional workflows also need marketing permission and unsubscribe handling.
How are marketing and product emails different?
Campaigns go to a selected audience, while product emails are triggered by events or changes in customer data. Both can contain marketing content and require unsubscribe handling. Keep essential account messages separate from promotions.
Can I add marketing email without replacing my transactional provider?
Yes. Keep transactional sends on your current provider while you connect the same contact and event data. Loops also sends transactional email, so you can move those messages later if you want one product for all three email types.
Is marketing email free?
The free tier includes unlimited contacts and up to 4,000 combined marketing and transactional sends to your first 1,000 contacts in any rolling 30-day window. It does not expire.
How do marketing and transactional email share customer data?
Keep your app as the source of truth and sync the contact properties and product events each email needs. Loops uses one contact record across marketing, lifecycle, and transactional email, so you do not need a second marketing database.
How much does Loops cost after the free tier?
Growth starts at $49 a month for up to 5,000 subscribed contacts, with unlimited marketing and transactional sends. There are no seat fees, every feature is on every plan, and unsubscribed contacts never count toward your price. Every tier is listed on the Loops pricing page.
Can I switch from another email tool?
Yes. Upload your contacts as a CSV. Columns map to contact properties, including custom ones, and you can add everyone in the file to a mailing list during the upload. Rebuild your sequences as workflows and point your app's events at Loops. Enterprise includes priority support and migration help.