Marketing email,
in sync with your product
Send newsletters, launches, and announcements with a clean editor and audience segments built on your product’s contact data.
Overview
Where marketing email fits
Reach your whole audience the moment it matters. Launch a product, share an update, or run a campaign, then watch it land with the people most likely to act.
Marketing
Sent to many contacts at once. Newsletters, announcements, and campaigns.
Product
Automated lifecycle sequences. Onboarding, trials, and re-engagement.
Transactional
Sent to one person right after an action. Receipts, password resets, codes.
Editor and audiences
Write once, send to the right people
Write in a clean editor with your own theme, or bring your own MJML. Send to your whole audience or a segment built from contact properties, user groups, and subscription status. Public and private mailing lists give every contact a branded preference center.
One contact record
In sync with your product
Loops keeps marketing and product on the same contact data. Sync from Stripe, Supabase, Segment, and more, then target campaigns by what people actually do in your app.
Built for SaaS
Made for software teams
Loops is made for software teams. Connect your stack, send from your own domain, and keep marketing, product, and transactional email in one place, from your first signup to your busiest launch.
Prefer code? Loops has a full email API and works with your coding agent.
Use cases
Marketing emails teams send
Behavior-based lifecycle triggers
Strong automation starts with segmentation, events, lifecycle timing, and suppression logic. Segment by role, company size, plan, lifecycle stage, product activity, and subscription status.
Activation
Send a welcome email after signup, then branch based on the first valuable action. If a user creates a project, send the next setup step. If they stall, send a short example that removes the blocker.
Trial conversion
Combine trial-days-left, team usage, and key feature adoption. High-intent users can get upgrade prompts, while low-activity users should get onboarding help before pricing pressure.
Product update
Send launches and changelog-style updates only to people who can use the feature. Pair each announcement with an example, a link to the relevant product area, and a suppression rule for users already active there.
Winback
Trigger from inactivity windows, downgrade signals, or cancelled accounts. Use helpful context first, then add proof, a product change, or a focused offer when there is a clear reason to return.
Marketing email is free to start
Every Loops plan includes campaigns, segments, and mailing lists. The free tier gives you 1,000 contacts and 4,000 emails every month, and it does not expire.
Need more than the free tier? See pricing.
Want higher open and click rates? Explore our email resources.
Frequently asked questions
Look for product-event triggers, precise audience segments, mailing-list consent controls, transactional email separation, reusable templates, clear analytics, and A/B testing that can evaluate subject lines, timing, and conversion goals.
What is a marketing email?
How are marketing and product emails different?
Can I segment who receives a campaign?
Is marketing email free?
Can I bring my own design?
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