Marketing email, in sync with your product
Add marketing, lifecycle, and transactional email to your SaaS from one product. Keep your current transactional sends running while you migrate.
1. Where marketing email fits
Send a launch announcement, product update, or survey to the audience it concerns. Choose a mailing list or a segment based on contact properties and subscription status.
Marketing
Sent to many people at once, like a newsletter.
Product
Sent automatically as people use your app, like onboarding.
Transactional
Sent to one person right after they do something, like a receipt.
2. Write once, send to the right people
Write in the editor with your own theme, or bring your own MJML. Send to a segment built from contact properties, user groups, and subscription status. Public mailing lists appear in a branded preference center so contacts can choose their topics.
3. Keep marketing in sync with your product
Keep your app as the source of truth, then sync the contact properties and product events each email needs. Loops uses one contact record across marketing, lifecycle, and transactional email, so you do not need a second customer database.
4. Campaigns for your customers
Product launches, feature updates, surveys, and seasonal campaigns sent to the right segment.
5. Automate around customer behavior
Target people by plan, activity, or lifecycle stage. Your audiences update on their own as your app sends new data.
Activation
Nudge new users who haven’t finished setup yet.
Trial conversion
Reach trial users before their trial ends, based on how they use your app.
Product update
Announce a feature only to the people who can use it.
Winback
Bring back people who stopped using your app.
Frequently asked questions
Campaigns in Loops use the same contact data as your product emails. Build audiences with saved segments or mailing lists, and let contacts choose what they receive.
What is a marketing email?
How are marketing and product emails different?
Can I add marketing email without replacing my transactional provider?
Is marketing email free?
How do marketing and transactional email share customer data?