Layers sent a well designed and crafted Product Hunt launch email, which makes sense because they are a design community after all. They included a large "Support Layers on Product Hunt" button above the fold and then immediately followed it with a nice screenshot of their product. Finally, they address the recipient by name with a final ask of support in a thoughtful message that gives the user one final chance to support the product that they (hopefully) love.

Canny kept their Product Hunt launch email short and to the point. After pulling users in with a subject line that showed their excitement, they kept the same energy throughout the email (🎉). The email content itself is focused around a link asking for support on their launch page. Finally, Canny did a great job of concluding the email by encouraging users to reply with any feedback on the new feature. This allows users who are not active on Product Hunt to still find value in the email as they are able to use this as an opportunity to share their thoughts directly with a founder of the product.

Polywork sent this Product Hunt launch email as authentically as possible — typos and all. They did a great job of letting their users know that their early feedback helped shape the product that was now launching to the masses. They included a large CTA button that asked users to support their launch, making it impossible to miss. Finally. they know that all of their users aren't on Product Hunt, so they included a quick feature announcement as well so that the email would still provide value to everyone who took the time to open it. This savvy move likely led to less unsubscribes.