Product Hunt Launch Email Examples

Layers sent a well designed and crafted Product Hunt launch email, which makes sense because they are a design community after all. They included a large "Support Layers on Product Hunt" button above the fold and then immediately followed it with a nice screenshot of their product. Finally, they address the recipient by name, repeat the ask in a short message, and close by thanking the community for getting them this far.

Canny kept their Product Hunt launch email short and to the point. The subject line showed their excitement, and they kept the same energy throughout the email (🎉). The email content itself is focused on a link asking for support on their launch page. Finally, Canny closes by inviting replies with feedback on the new feature. That gives users who are not on Product Hunt something to do with the email: share their thoughts directly with Sarah, who signed the email.

Polywork sent this Product Hunt launch email as authentically as possible, typos and all. They thank the community for its feedback and for sharing how they use Polywork. They included a large CTA button that asked users to support their launch. Finally, they included a quick feature announcement as well, so readers who are not on Product Hunt still get something from the email.