Survey Email Examples

Webflow sent a simple NPS survey to see how likely users are to recommend the platform to a friend. The subject line "Have 30 seconds to spare?" sets a clear expectation for how little time the survey needs. The email itself is just a prominent Webflow logo and a rating selector. This makes sense because it's a survey asking one very specific question about the brand... they want to be front and center.

Figma's survey email is built around one very large "Take the survey" button with extra padding on every side. The copy above it says what the survey is about and that it takes 10 minutes. Figma also entices users to complete the survey by offering qualified responders $15 as a thank you.

Screen Studio sends a text-based survey email that could hardly be simpler: a greeting, a few short lines, and a link. That's a good thing, because nothing competes with the ask. Screen Studio also says up front, with ONE in bold, that the survey has a single question.

Inside sends this survey email one week after a user joins and frames it as a small celebration of the anniversary. The ask is light: complete a quick survey, or just hit reply with one thing Inside.com could do better. The email is signed by a person, Kiani, rather than a team, which fits an email that asks you to reply.

Visual Electric sent a two-question survey email asking users how they can improve the product. The email carries Visual Electric's branding and keeps the request short. The full survey URL is printed under the button as well, so recipients can see where the link goes before they click.

Cosmos sends their survey email after a user has been in the product for a week, long enough to know the product but early enough to still notice what they'd change. The survey is also short (2 minutes), and the button says so.

LinkedIn addresses this survey email by job title and screens for people who qualify, so the questions and the resulting data stay relevant. The survey is also short (1-2 minutes), which helps the recipient decide quickly whether to complete it. Finally, LinkedIn offers a $5 USD digital reward or charitable donation to those who qualify and finish.

OpenAI does a nice job of making their survey recipient feel special by stating that it only went out to a select group of users. They also conclude the email by stating that the feedback provided will shape the future of ChatGPT. The email also names the feature they most want to hear about, Advanced Data Analysis, and gives a time estimate of less than 10 minutes.

Uber's survey email has a large "Your opinion matters to us" front and center. That headline makes the ask before anything else. They also clearly state that the survey takes less than 2 minutes, so the time commitment is small.

Cruise keeps their survey email nice and simple. A one question NPS survey that simply asks customers how likely they are to recommend Cruise to a friend. This allows recipients to answer the survey in one click and move on with their day.

Flywheel uses a one-question NPS survey: how likely are you to recommend us to a friend? The email shows the full 0-to-10 scale, so recipients can choose a rating from the message.

Tesla adds a relevant image to their survey request email. They are asking customers to fill out a survey regarding their energy and home charging needs and are using an image of... yes, a Tesla charging at home. The copy also sets expectations with a question count (3-9 questions) instead of a time estimate.

The Information does a good job of including individual survey options directly in their email. It leads the reader to select the first answer for their survey which will then prompt them to finish the rest of the answers in 5 minutes or less. The reader sees the kind of question being asked before committing, and the subject line frames the whole thing as a reminder for a monthly survey.

Figma does a nice job of adding a personal touch to their survey request email. The email comes from a named product manager, Georgia, who explains what the survey is for: how users perceive Figma's performance. They also state that the survey takes 5 minutes, which lets a reader decide quickly whether to spend the time.

Mobbin does a great job of opening their survey email with the incentive for you, the recipient. The survey takes about 10 minutes, so they lead with the chance to win a USD 250 Amazon Gift Card. They also give you a clear timeline of when you would receive the gift card if you were to win.

AWS does a nice job of adding a colorful header to an otherwise boring email. The email carries two disclosure paragraphs, so the large CTA above them breaks up the wall of text. The closing date, Friday, Nov 10, is bolded.