Survey Email Examples

Webflow sent a simple NPS survey to see how likely users are to recommend the platform to a friend. The subject line "Have 30 seconds to spare?" does a great job of catching a reader's eye in a flooded inbox while also setting strict expectations over the time required to open and take action. The email itself is simple, a prominent Webflow logo with a simple rating selector. This makes sense because it's a survey asking one very specific question about the brand... they want to be front and center.

Figma sent an updated survey email recently with more styling than their last. The main difference? A very large "take the survey" call to action button surrounded by additional padding. This forces the receipient's eyes to the button in an effort to get them to click. Figma also entices users to complete the survey by offering qualified responders $15 as a thank you, further increasing their chances at a large number of responses.

Screen Studio sends the most simple and text based survey email possible. And that's a good thing! This minimal and distraction-free email brings the reader's attention to the only thing that matters — the survey call to action. Finally, Screen Studio does a great job of letting readers know that the survey is only *one* question making the decision to click the link fairly easy.

Inside sends a survey email one week after a new user signs up, hoping that enough time has passed for that user to have input on what could make the app or experience better. They do a good job of letting the recipient know that they can also simply reply to the email if they don't wish to complete the actual survey, which lifts any burden of "how long will this survey take?". Finally, the email is sent from Inside's Community Manager which adds a nice personal touch and just might get recipient's to provide valuable insights.

Visual Electric sent a two-question survey email that was asking users how they can improve the product. The email perfectly blended the branding of Visual Electric while keeping the message short and succinct so that the recipient could take action without much consideration. They did a nice job of letting users see the full survey URL under the button as well, which eases the mind of some recipient's that may be wary of where the CTA button might take them.

Cosmos sends their survey email after a user has been in the product for a week — just long enough to be familiar with their product but also willing to share unique ideas on how they'd improve it before they're fully invested in how everything currently is. They also do a great job of keeping the survey short (2 minutes) so that users can quickly provide feedback without much friction.

LinkedIn targets their survey email to different segments of users, so the questions and the resulting data are as useful as possible. The survey is also short which helps the recipient make a quick decision on if they will complete it or not. Finally, LinkedIn offers a $5 reward for completing the survey, which isn't much but might move the needle for enough users to give them the data they are after.

OpenAI does a nice job of making their survey recipient feel special by stating that it only went out to a select group of users. They also conclude the email by stating that the feedback provided will shape the future of ChatGPT. The combination of these two things make it so that a recipient of this survey is more willing to fill it out because they feel a connection with ChatGPT and honored to be selected for necessary and valuable feedback.

Uber's survey email has a large "Your opinion matters to us" front and center. This helps move the reader in the direction of being willing to take the time to complete the survey. They also clearly state that the survey should only take ~2 minutes which would require limited time from the customer's side to complete.

Cruise keeps their survey email nice and simple. A one question NPS survey that simply asks customers how likely they are to recommend Cruise to a friend. This allows recipient's to answer the survey in one click and move on with their day.

Flywheel uses a one-question NPS survey: how likely are you to recommend us to a friend? Recipient's of this email can quickly select a number 0-10 and move on with their day without needing to think about the time commitment of helping with the survey.

Tesla does a great job of adding a relevant image to their survey request email. They are asking customers to fill out a survey regarding their energy and home charging needs and are using an image of... yes, a Tesla charging at home. It may seem simple but for a company like Tesla, brand is everything. This helps remind readers why they likely fell in love with Tesla and nudges them to help the company in return.

The Information does a good job of including individual survey options directly in their email. It leads the reader to select the first answer for their survey which will then prompt them to finish the rest of the answers in 5 minutes or less. This strategy allows the reader to know what they're about to get themselves into with the survey instead of going in completely blind.

Figma does a nice job of adding a personal touch to their survey request email. They know users aren't always willing to go out of their way to add tasks to their day so they attempt to connect with the user on a 1:1 level while explaining what the survey hopes to accomplish. They also clearly state that the survey should only take ~5 minutes which should allow a reader to quickly decide if they are willing to spend the time on it or not.

Mobbin does a great job of opening their survey email with the incentive for you, the recipient. They know most users will not take time out of their day to answer a 10 minute survey so they do their best to entice you with a $250 gift card. They also give you a clear timeline of when you would receive the gift card if you were to win, allowing you to start thinking of what you might purchase as the winner. This incentive likely led to a higher engagement rate than if they simply asked users to answer a survey without an incentive.

AWS does a nice job of adding a colorful header to an otherwise boring email. They know that they need to add a handful of disclosures in this email so they make the CTA large and front and center, breaking up a wall of text.