Survey Email Examples

Survey Email Examples

Survey Email Examples

A survey email is a targeted email that is sent to customers or users to gather feedback about their experience with your product or service. A thoughtful survey email shows that you value customer opinions and are committed to continual improvement. While often overlooked by competitors, a survey email can be a useful tool in strengthening customer relationships and gaining valuable insights. Here are 13 survey email examples that you can use for inspiration when looking for user feedback.

A survey email is a targeted email that is sent to customers or users to gather feedback about their experience with your product or service. A thoughtful survey email shows that you value customer opinions and are committed to continual improvement. While often overlooked by competitors, a survey email can be a useful tool in strengthening customer relationships and gaining valuable insights. Here are 13 survey email examples that you can use for inspiration when looking for user feedback.

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Oh yeah - let's celebrate! 🥳

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Oh yeah - let's celebrate! 🥳

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Oh yeah - let's celebrate! 🥳

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Oh yeah - let's celebrate! 🥳

Why we like it

Inside sends a survey email one week after a new user signs up, hoping that enough time has passed for thart user to have input on what could make the app or experience better. They do a good job of letting the recipient know that they can also simply reply to the email if they don't wish to complete the actual survey, which lifts any burdon of "how long will this survey take?". Finally, the email is sent from Inside's Community Manager which adds a nice personal touch and just might get recipient's to provide valuable insights.

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How can we improve Visual Electric for you?

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How can we improve Visual Electric for you?

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How can we improve Visual Electric for you?

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How can we improve Visual Electric for you?

Why we like it

Visual Electric sent a two-question survey email that was asking users how they can improve the product. The email perfectly blended the branding of Visual Electric while keeping the message short and succinct so that the recipient could take action without much consideration. They did a nice job of letting users see the full survey URL under the button as well, which eases the mind of some recipient's that may be wary of where the CTA button might take them.

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Do you have any ideas for us?

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Do you have any ideas for us?

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Do you have any ideas for us?

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Do you have any ideas for us?

Why we like it

Cosmos sends their survey email after a user has been in the product for a week — just long enough to be familiar with their product but also willing to share unique ideas on how they'd improve it before they're fully invested in how everything currently is. They also do a great job of keeping the survey short (2 minutes) so that users can quickly provide feedback without much friction.

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Your expertise is requested!

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Your expertise is requested!

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Your expertise is requested!

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Your expertise is requested!

Why we like it

LinkedIn targets their survey email to different segments of users, ensuring that the questions and data from the survey can be as useful as possible. The survey is also short which helps the recipient make a quick decision on if they will complete it or not. Finally, LinkedIn offers a $5 reward for completing the survey, which isn't much but might move the needle for enough users to give them the data they are after.

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Help shape the future of ChatGPT

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Help shape the future of ChatGPT

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Help shape the future of ChatGPT

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Help shape the future of ChatGPT

Why we like it

OpenAI does a nice job of making their survey recipient feel special by stating that it only went out to a sleect group of users. They also conclude the email by stating that the feedback provited will play a vital role in the future of ChatGPT. The combination of these two things make it so that a recipient of this survey is more willing to feel it out because they feel a connection with ChatGPT and honored to be selected for necessary and valuable feedback.

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How likely are you to recommend us to friends & family?

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How likely are you to recommend us to friends & family?

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How likely are you to recommend us to friends & family?

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How likely are you to recommend us to friends & family?

Why we like it

Uber's survey email has a large "Your opinion matters to us" front and center. This helps move the reader in the direction of being willing to take the time to complete the survey. They also clearly state that the survey should only take ~2 minutes which would require limited time from the customer's side to complete.

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Would you recommend Cruise to a friend?

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Would you recommend Cruise to a friend?

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Would you recommend Cruise to a friend?

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Would you recommend Cruise to a friend?

Why we like it

Cruise keeps their survey email nice a simple. A one question NPS survey that simply asks customers how likely they are to recommend Cruise to a friend. This allows recipient's to answer the survey in one click and move on with their day.

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How likely are you to recommend Flywheel to a friend?

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How likely are you to recommend Flywheel to a friend?

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How likely are you to recommend Flywheel to a friend?

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How likely are you to recommend Flywheel to a friend?

Why we like it

Flywheel utilizes a simple NPS survey with one simple question: how likely are you recommend us to a friend? Recipient's of this email can quickly select a number 0-10 and move on with their day without needing to think about the time commitment of helping with the survey.

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Share your Energy Needs

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Share your Energy Needs

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Share your Energy Needs

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Share your Energy Needs

Why we like it

Tesla does a great job of adding a relevant image to their survey request email. They are asking customers to fill out a survey regarding their energy and home charging needs and are using an image of... yes, a Tesla charging at home. It may seem simply but for a company like Tesla, brand is everything. This helps remind readers why they likely fell in love with Tesla and nudges them to help the company in return.

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Survey Reminder: Do you think conditions for technology companies will improve or worsen?

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Survey Reminder: Do you think conditions for technology companies will improve or worsen?

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Survey Reminder: Do you think conditions for technology companies will improve or worsen?

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Survey Reminder: Do you think conditions for technology companies will improve or worsen?

Why we like it

The Information does a good job of including individual survey options directly in their email. It leads the reader to select the first answer for their survey which will then prompt them to finish the rest of the answers in 5 minutes or less. This strategy allows the reader to know what they're about to get themselves into with the survey instead of going in completely blind.

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Help us improve Figma

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Help us improve Figma

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Help us improve Figma

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Help us improve Figma

Why we like it

Figma does a nice job of adding a personal touch to their survey request email. They know users aren't always willing to go out of their way to add tasks to their day so they attempt to connect with the user on a 1:1 level whule explaining what the survey hopes to accomplish. They also clearly state that the survey should only take ~5 minutes which should allow a reader to quickly decide if they are willing to spend the time on it or not.

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A USD 250 Amazon Gift Card for your thoughts...

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A USD 250 Amazon Gift Card for your thoughts...

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A USD 250 Amazon Gift Card for your thoughts...

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A USD 250 Amazon Gift Card for your thoughts...

Why we like it

Mobbin does a great job of openeing their survey email with the incentive for you, the recipient. They know most users will not take time out of their day to answer a 10 minute survey so they do their best to entice you with a $250 gift card. They also give you a clear timeline of when you would receive the gift card if you were to win, allowing you to start thinking of what you might purchase as the winner. This incentive likely lead to a higher engagement rate than if they simply asked users to answer a survey without an incentive.

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Last Chance: Take the biannual AWS Partner survey

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Last Chance: Take the biannual AWS Partner survey

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Last Chance: Take the biannual AWS Partner survey

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Last Chance: Take the biannual AWS Partner survey

Why we like it

AWS does a nice job of adding a colorful header to an otherwise boring email. They know that they need to add a handful of disclosures in this email so they make the CTA large and front and center, breaking up a wall of text.