Cosmos kept their New Year email short and sweet, quickly highlighting the key features they plan to launch in the upcoming year. This short bulleted list is enough for a user to quickly glance over and still get excited for the things to come.

Buffer used their New Year email to remind users of all of the progress they made in the previous year. They quickly recap their top feature releases with a quick headline and blurb. These are followed by a large "Take a look in Buffer" button intended to get users back into the product. Finally, they take advantage of their user's attention by linking to their feature request board, encouraging them to vote on their top requests for the New Year so that they can plan their roadmap accordingly.

Ugmonk does a nice job of keeping their New Year email very visual... they are a company that develops physical products after all. They use this email to showcase their products to customers and potential customers with the messaging based around revamping your workspace in the New Year. Not only do they showcase all of the products individually but they also include a nice image that shows you what a workspace with all of the items could look like. They are hoping the "New year, new me" crowd sees this email and decides that it's the perfect time to upgrade their workspace.

Llama Life stays on brand with their New Year email, infusing their bright colors and fun mascot throughout. They start by asking their users a question with some guiding themes to help kickstart the brainstorming. After this exercise, they offer a quick update on their upcoming mobile app. Llama Life is in the B2C space and takes advantage of their 1:1 relationship with their users by being very personal and quirky in their New Year email.

Reflect's co-founder and CEO was very transparent in their New Year email. He clearly lays out all of the top features shipped each month of the year and even talks about becoming profitable and financial plans for the future. This is incredibly important to any user who has been burnt by their favorite note taking app closing down unexpectedly in the past. They wrap up the email with honest thoughts about their plans going forward. The transparency in this New Year email will surely build trust with their current and potential customers.

Folk does a great job of sharing their most significant product and company milestones with their New Year email. They follow this opening statement with a nice graphic that highlights these in a fun and shareable way. They finish their email asking for readers to reply with any feedback or questions which helps open up a 1:1 line of communication with their users.

Anytype does a nice job of recapping their top feature releases of the past year in their New Year email. They include a short blurb and screenshot which makes it easy to follow. They also include a quick blurb about their plans and ambitions for the upcoming year with the main CTA being a link to the full blog post.

Baronfig keeps their New Year email short and personal and is sent directly from the founder and CEO himself. He gives a quick rundown of what customers can ecpect throughout the upcoming year and asks recipients for feedback, opening up a direct line of communication with past customers and potential new customers who have been lurking while debating making a purchase.

Buy Me a Coffee uses their new year email to highlight all of the features they introduced in the previous year. They incorpate a friendly and visually appealing bento graphic to quickly highlight key features followed by a quick list of the top features. And they don't stop there — they also take this opportunity to ask users to reply with feature requests for the upcoming year. They know that after reading all of the previous feature highlights that users may be thinking creatively and be more willing to help provide feedback for the upcoming roadmap.