New Years Email Examples

Cosmos kept their New Year email short and sweet, quickly highlighting the key features they plan to launch in the upcoming year. The bulleted list tells users what to expect without a long letter.

Buffer used their New Year email to remind users of all of the progress they made in the previous year. They recap the 11 most popular of the 26 features they shipped, each with a headline and a one-line blurb. These are followed by a large "Take a look in Buffer" button intended to get users back into the product. Finally, the P.S. links to their top requests and asks readers to vote on what they want in 2024.

Ugmonk keeps their New Year email very visual... they are a company that makes physical products after all. They use this email to show their products to customers and prospects, with the messaging built around resetting your workspace for the New Year. Each product gets its own image, plus one shot of a full desk with all of the items in place. The pitch is stated outright, "It's the perfect time to build a workspace that you enjoy," with the Shop Gather Kits button a few lines below.

Llama Life stays on brand with their New Year email, with their bright colors and llama mascot throughout. They start by asking their users a question with some example themes to get you started. After this exercise, they offer a quick update on their upcoming mobile app. Llama Life sells to individuals and writes like it, with "fam", "Anddd", and a P.S. asking whether the mascot is a giraffe or a llama.

Reflect co-founder Alex MacCaw was very transparent in their New Year email. The letter lists what shipped each month of the year and even talks about becoming profitable and financial plans for the future. The letter raises the question head-on, "What happens if the startup disappears?", and answers with specifics: profitable since December, just over a million USD raised through crowdfunding, and a plan to pay dividends instead of raising more rounds. The 2024 section is candid too, including an admission that the tasks revamp has been promised for over a year.

Folk's New Year email gets to concrete milestones by its second paragraph: 100k users, 40 million contacts managed, 1 million emails sent, and 10k chrome extension users. They follow these with a nice graphic that highlights these in a fun and shareable way. They finish by asking readers to reply with any feedback or questions, which opens up a 1:1 line of communication with their users.

Anytype's New Year email is a clean recap of their top feature releases of the past year. Each of the five product milestones gets a short blurb and a screenshot, which makes it easy to follow. A short section on 2024 (multiplayer mode, a path to monetization) follows, with the main CTA being a link to the full blog post.

Baronfig keeps their New Year email short and personal, and it comes directly from founder and CEO Joey Cofone. The email gives a quick rundown of what to expect this year, starting with Muse, a new monthly newsletter, and asks recipients for feedback, with a note that replies go directly to Joey.

Buy Me a Coffee uses their New Year email to highlight the main features they shipped in the previous year. A bento graphic up top gives the overview, followed by a bolded list of features with one or two lines each. They close by asking for 2024 suggestions and offer to add coffees to the account of anyone who sends one, a small, concrete thank-you for feedback.