Product Update Email Examples

Product Update Email Examples

Product Update Email Examples

A product update email is an email that is sent to customers to inform them about new features, improvements, or changes in your product or service. This email plays a significant role in keeping your users engaged and informed, reinforcing their trust and use of your product. A thoughtful product update email is an opportunity to highlight ongoing commitment to your product. Here are 19 product update email examples that you can use for inspiration when looking to keep your users in the loop.

A product update email is an email that is sent to customers to inform them about new features, improvements, or changes in your product or service. This email plays a significant role in keeping your users engaged and informed, reinforcing their trust and use of your product. A thoughtful product update email is an opportunity to highlight ongoing commitment to your product. Here are 19 product update email examples that you can use for inspiration when looking to keep your users in the loop.

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Starting out strong! New features, incoming 📥

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Starting out strong! New features, incoming 📥

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Starting out strong! New features, incoming 📥

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Starting out strong! New features, incoming 📥

Why we like it

Folk's New Year product update email highlights all of their new features that they've kicked off the year with. They do a great job of incorporating short gifs to accompany the new feature announcement so that a reader can quickly and easily understand exactly what it does. This will allow curious users to hop right in and give it a try without much friction. Finally, since the email is loaded with updates these gifs do a nice job of breaking up the blocks of text to give readers a quick break.

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Slack AI is here: Work smarter and faster with trusted AI in Slack ✨

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Slack AI is here: Work smarter and faster with trusted AI in Slack ✨

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Slack AI is here: Work smarter and faster with trusted AI in Slack ✨

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Slack AI is here: Work smarter and faster with trusted AI in Slack ✨

Why we like it

Slack is jumping on the AI bandwagon with this product update email. They even capture the reader's attention in the subject line with the ✨ emoji which has become *the* emoji for AI-powered things. They do a great job with their header of this email... who doesn't want to ignite their productivity? Finally, they let readers know that Slack AI is only currently available as a paid add-on for enterprise plans, possibly prompting users to upgrade so that they can take advantage of the new feature.

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Product analytics that works for you

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Product analytics that works for you

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Product analytics that works for you

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Product analytics that works for you

Why we like it

June sent a product update email to announce their shiny new website. Why do we love this email? It's simple... June did a great job of telling their story in this announcement. They begin the update by telling recipients what has happened over the last 3 years of their product's journey. After this, they do a great job of bringing attention to their main CTA which was to view the news on Twitter. This was smart because it funneled users from the email to social where they would be able to help amplify the news even further for them. Genius.

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February updates: Stock speaker library + a Quick Recorder upgrades

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February updates: Stock speaker library + a Quick Recorder upgrades

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February updates: Stock speaker library + a Quick Recorder upgrades

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February updates: Stock speaker library + a Quick Recorder upgrades

Why we like it

Descript sends a monthly product update email that does a nice job of blending visuals and text. Each screenshot is laid over a bright background that draws attention to it. The text is an easy to understand blurb followed by a CTA button that allows the recipient to learn more if a specific update grabs their attention. These product updates do a great job of informing users of all of the new features their account has to offer while be extremely easy to consume and digest.

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✦ NEW: The iOS share panel

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✦ NEW: The iOS share panel

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✦ NEW: The iOS share panel

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✦ NEW: The iOS share panel

Why we like it

mymind does a great job of integrating their positive and bright branding into their product update email. They incorporate their colors throughout and even add their own fun spin to an otherwise boring bullet point. Not only are they intoducing their new mobile app but they are sure to give users a few insights into their considerationg when building it. This helps make the users feel like they were a part of it and that they have something to look for when trying it out for the first time. Last but not least, they're sure to let Android users know that their time is coming soon... something that they're very used to hearing by now.

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Reform update: Folders, international phone numbers, and more

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Reform update: Folders, international phone numbers, and more

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Reform update: Folders, international phone numbers, and more

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Reform update: Folders, international phone numbers, and more

Why we like it

Reform's product update email does a nice job of balancing text descriptions with simple images that help users understand the updates at a high level. After introducing the the newest features to readers they finish by teasing them with a handful of upcoming releases that hope to keep them engaged and excited. This style of product update email does a great job of giving users what they want (new features) while also always keeping them wanting more (teasing upcoming features).

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Cron is now Notion Calendar

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Cron is now Notion Calendar

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Cron is now Notion Calendar

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Cron is now Notion Calendar

Why we like it

Cron — err Notion, sent this product update email to inform users of a key change to the calendar app. Notion had acquired Cron a year prior and was now ready to rebrand the app as Notion Calendar, along with new features that work seamlessly alongside the core Notion product. This product update email leads off with a professional and well done video from the founder that both announces the change as well as highlights some of the key in-app changes and upgrades... all within ~30 seconds. From there, the email thanks users for being early believers in the product and links to a changelog with a more detailed description of the new changes. Finally, the email sets expectations by letting users know that this will be the final Cron email they will receive and where they can continue to follow the journey on the Notion channels going forward.

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Arc Update | Act I is over

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Arc Update | Act I is over

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Arc Update | Act I is over

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Arc Update | Act I is over

Why we like it

Arc builds anticipation in their product update email. First and most importantly, they're referring to everything that you've seen to this point as Act I. They're hinting at a big reveal in a month that they're referring to as ACT II. The only call to action is a sneak peak into their 2024 plans. By keeping the product update vague and hype-based they are playing on the users emotions and hoping that they are invested in the journey going forward.

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Celebrating 2023: A Note of Thanks and Latest Features from Tally

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Celebrating 2023: A Note of Thanks and Latest Features from Tally

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Celebrating 2023: A Note of Thanks and Latest Features from Tally

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Celebrating 2023: A Note of Thanks and Latest Features from Tally

Why we like it

Tally urges users to engage with their recent product update email with a subject line that begins by thanking them for a great year. They quickly highlight the year's achievements before diving into their recent updates. They do a great job of balancing images and text throughout the entire product update which makes it easy for a reader to consume and even scan to the features that are most interesting to them.

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⚡️ Introducing 4 New Moods

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⚡️ Introducing 4 New Moods

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⚡️ Introducing 4 New Moods

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⚡️ Introducing 4 New Moods

Why we like it

Visual Electric leans into the entire purpose of their app by keeping their product update email extremely visual. They are announcing the launch of new styles to their image generator by showing vs telling. The entire email is just a handful of examples of what is now possible with the simple closing prompt of "What mood should be make next?" allowing the user to feel like they have a say in the direction of the company.

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✨ Spline Updates: AI Style Transfer, Ambient Shadows, Click to Move, and more!

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✨ Spline Updates: AI Style Transfer, Ambient Shadows, Click to Move, and more!

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✨ Spline Updates: AI Style Transfer, Ambient Shadows, Click to Move, and more!

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✨ Spline Updates: AI Style Transfer, Ambient Shadows, Click to Move, and more!

Why we like it

Spline incorporates fun GIFs to accompany each product update. They keep their product update email short and sweet with a quick tagline of the new feature followed by 1-2 sentences about it. The rest is up for you to see for yourself in the app.

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Our most requested feature of 2023 is here!

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Our most requested feature of 2023 is here!

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Our most requested feature of 2023 is here!

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Our most requested feature of 2023 is here!

Why we like it

Buffer starts this product update off with a banger of a subject line. If teasing the most requested feature of the entire year isn't enough to convince you to open their email, nothing will. Once you open it, you're presented with a nice graphic that highlights just how many users upvoted this specific feature request. They then close the email with a quick rundown of why you will love this feature with a link to get started using it. They hooked you with the subject line and didn't waste any time getting you to their CTA.

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Hi {first name}, here’s our Monthly Polywork product releases update!

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Hi {first name}, here’s our Monthly Polywork product releases update!

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Hi {first name}, here’s our Monthly Polywork product releases update!

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Hi {first name}, here’s our Monthly Polywork product releases update!

Why we like it

Polywork announces all of their product updates in a predictable monthly cadence. They do a great job of packaging up their many product updates with a quick screenshot, taginline, description, and call to action. They give you just enough information about each update to be interested before sending you off to learn more which allows them to keep the email as concise as possible.

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Say hello to automatic contact categorization! 👋

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Say hello to automatic contact categorization! 👋

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Say hello to automatic contact categorization! 👋

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Say hello to automatic contact categorization! 👋

Why we like it

Folk understands that many users are visual learners and does a great job of utilizing an easy to understand GIF that highlights their newest product update. And if that isn't enough, they also link to a longer video that explains it in more detail.

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Link Intersect 2.0, use AI to generate seed keywords, and more

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Link Intersect 2.0, use AI to generate seed keywords, and more

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Link Intersect 2.0, use AI to generate seed keywords, and more

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Link Intersect 2.0, use AI to generate seed keywords, and more

Why we like it

This product update email from Ahrefs borders on TLDR territory and they know this. That's why they do a great job kicking off the lengthy email with two alternative options 1) to watch a ~5 min video that gives a rundown of all the updates and 2) the option to read it online outside of your inbox. The features are important and worth highlighting so they make sure to give the reader multiple ways of digesting it based on their personal preferences and time availability.

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🔒 Private help centers

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🔒 Private help centers

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🔒 Private help centers

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🔒 Private help centers

Why we like it

Atlas follows a very clean and formulaic approach to their product update email, which is sent from the founder himself.. It starts with a quick bullet list of the new changes and is then followed by a detailed explanation of each alongside a nice screenshot that was made specifically for the email. This structure makes the entire update easy to follow and understand the updates.

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Permanent Archive and Premium Price Change

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Permanent Archive and Premium Price Change

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Permanent Archive and Premium Price Change

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Permanent Archive and Premium Price Change

Why we like it

Instapaper used this product update email to ease the tension of the announcement of increased prices. Yes, the increases are included in the email but first comes the announcement of a new feature specifically for paying customers. They're hoping that this new feature is enough to keep current customers interested in the product despite the new 2x pricing.

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New: Make Parrot AI automatically join your meetings

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New: Make Parrot AI automatically join your meetings

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New: Make Parrot AI automatically join your meetings

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New: Make Parrot AI automatically join your meetings

Why we like it

Parrot AI introduces a new feature for their Chrome extension through a mix of why you should care and a quick screenshot of what it actually looks like in use. The entire email is very "on brand" so they can build a relationship with their customers over time through their product updates.

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Canny Product Updates: prioritize better, work faster, and build better products

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Canny Product Updates: prioritize better, work faster, and build better products

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Canny Product Updates: prioritize better, work faster, and build better products

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Canny Product Updates: prioritize better, work faster, and build better products

Why we like it

Canny opens their product update email with a quick highlight of each of the new changes, allowing you to make the decision if any of the new features interest you enough to read the full details. From there, they go into each of the updates in more detail with a nice screenshot and then link to an external page that gives you all of the information you could possibly need.