How much does Loops cost?

Pricing is based on subscribed contacts. Transactional email is included at no additional charge.

What does the free plan include?

Up to 4,000 sends/month to 1,000 contacts. Any paid plan removes these limitations.

How are you different from other email platforms?

Loops is purpose-built for SaaS. It unifies marketing, product, and transactional email in one platform with event-driven automations, a modern API, and agent-ready tooling.

Transactional email
that hits the inbox

Automated messages your app sends after an action: password resets, login codes, receipts. Send them from Loops alongside your marketing and product email, on a free tier that never expires.

Developers

Send your first email in minutes

Need the full reference? See the email API.

Prefer to wire it up with an AI coding agent? Explore Loops for agents.

Node

NextJS

NuxtJS

Ruby

PHP

Laravel

POST

https://app.loops.so/api/v1/contacts/create

{
"email": "[email protected]",
"firstName": "Alice",
"lastName": "Smith",
"source": "signup_form",
"subscribed": true,
"userGroup": "paying"
}

$npm i loops

…/week

View on npm

Learn

API quickstart Contacts API Events API More

Overview

Where transactional email fits

Get the emails people are waiting for into the inbox, fast. Receipts, reset links, and login codes send the instant someone acts, with no tracking to slow them down.