Password Reset Email Examples

Password Reset Email Examples

A password reset email is an essential email sent to users who have requested to change or reset their password. This email is very timely and needs to be sent immediately after a user has requested it. While some companies may not give much attention to the design and tone of password reset emails, a thoughtful approach here can significantly increase the trust of your customers. Here are 2 password reset email examples that you can use for inspiration when looking to keep users safe and secure.

A password reset email is an essential email sent to users who have requested to change or reset their password. This email is very timely and needs to be sent immediately after a user has requested it. While some companies may not give much attention to the design and tone of password reset emails, a thoughtful approach here can significantly increase the trust of your customers. Here are 2 password reset email examples that you can use for inspiration when looking to keep users safe and secure.

Full email

Just the copy

Reset your Peloton password

Full email

Just the copy

Reset your Peloton password

Full email

Just the copy

Reset your Peloton password

Subject line

Reset your Peloton password

Why we like it

Peloton's password reset email stays on brand with the bulk of their other emails. This is good because it helps build trust with their customers, especially when receiving important account-related emails like this. They give the receipient two options to reset their password: 1) clicking a large CTA button and 2) a unique url to copy and paste into their browser. This unique URL includes the recipient's email address in the string so that they can be sure it was meant for them.

Full email

Just the copy

Update your password to access your SeatGeek account

Full email

Just the copy

Update your password to access your SeatGeek account

Full email

Just the copy

Update your password to access your SeatGeek account

Subject line

Update your password to access your SeatGeek account

Why we like it

SeatGeek is proactive and sends you a password reset email every 18 months even if you didn't request one yourself. Not only are they proactive in having users update their passwords but they also offer quick tips and methods to ensure that a secure password is chosen and created. Due to the nature of their business, they cannot afford to have their user's accounts compromised.