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Thanks for your payment
Why we like it
Iconic sends a basic payment confirmation email when your yearly plan renews. It's important to keep this email clean and distraction fee so the user can clearly see how much they were charged and under what payment method. By keeping this email clear, Iconic is able to limit chargeback disputes and confusion.
Subject line
receipt for your litmus payment
Why we like it
Litmus sends a payment confirmation email that both covers all of the necessary information and also looks very nice. They do a nice job of making the email feel professional but also "on brand". This email clearly highlights the total billing amount and also offers a direct link to download the invoice, which will reduce support requests from users asking where they can find this. They are one step ahead. Finally, they encourage users to reply to the email with any questions which further reduces any possible friction for a user with questions or concerns.
Subject line
Thank you for your payment
Why we like it
Ahref sends a payment confirmation email that is distraction-free with minimal branding — simply showcasing the brand's logo before diving into the payment details. They clearly show the recipient what they're being billed for and even remind them what card they used for the payment. They conclude the email with a CTA that encourages users to hit reply with any questions and assures them that someone from their support team will respond to them. This removes any additional friction of needing to sign back into their app for help or clarification on anything which helps increase user trust.
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Receipt for subscription payment Apr 08, 2024
Why we like it
Figma's payment confirmation email gets straight to the point — even skipping the traditional branding you'd find in the majority of their emails. They clearly outline why you're being billed, the plan you're being billed for, how many seats the organization is being billed for, the total billing price, and even the start and end date of the invoice's billing cycle. Figma concludes their payment confirmation email with a bolded link that allows users to easily manage their billing information going forward. Clean email, no fluff.
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ChatGPT - Your new plan
Why we like it
OpenAI's payment confirmation email for ChatGPT clearly outlines that not only was your payment successful but that you can now expect it to automatically renew each month. It outlines the total cost of this transaction as well as the user's unique order number in case they have questions at a later date. The main CTA in this email is a large button that allows users to manage their subscription, should they wish to cancel at a later date. Finally, they conclude their payment confirmation email with a link to a resource that highlights the cancellation steps, increasing trust that the user's subscription status is truly in their hands.