Notification Email Examples

Slack sends this notification email once a user's free trial has ended. It also makes the case that the paid plan is worth it. They do a nice job of highlighting the features that are now locked on the account, accompanied by a friendly image that fits Slack's overall brand. They end the email with links to contact their support team to learn more about upgrading. Overall, the email itself isn't overly salesy and the list of locked features does the selling.

Slack sends this notification email to users who are on a trial for their Pro plan. It lands three days before the trial ends, states the date the workspace reverts to the free plan, and asks for the upgrade in one button. The final call to action offers a live chat with a Slack expert for anyone with questions before paying, which is also a sales conversation.

Loom sends this notification email to tell users that their free trial has expired. They automatically downgrade your account to the free tier and clearly outline what your account's new limits are. They list the six features the downgrade removes, which doubles as the sales pitch. If it worked, a large call to action lets users add their payment details and resume the paid plan.

Notion does a very nice job of keeping their new login email informative and easy to act on. They clearly explain that there was a new login to the account and highlight exactly where it came from (IP address, location, device, time, and more) so that the recipient can quickly tell if this was them or not. If it wasn't them, the next step is right there: a bolded link to reset the password, a pointer to where multi-factor authentication lives in settings, and a button to the account page.

Spotify sends an account notification email when an account is signed into from a new device. The email lists the location and time of the login. They clearly inform the recipient that if this was them, there is nothing needed on their end. However, if they didn't just sign into their account there is a large CTA button to secure their account. A line under the button reads "Make sure this email is from Spotify" and points to a Spotify support article on suspicious emails.

Gusto keeps this account notification plain and clearly branded, which matters when the sender handles payroll and bank details. The body covers three things in two short paragraphs: what changed, that no action is needed, and who to contact if the change was a mistake.

Folk adds some personality to their notification email with the use of emojis. The email tells users their account will be deactivated for inactivity, with workspace data deleted, and pairs the playful "on the brink of extinction" line with a bold instruction to log in within 3 days to keep the account.

Google keeps this price change notification professional. The effective date, February 15, 2024, is in the headline and the first paragraph, followed by links to the Admin console and Help Center for details, a note on switching from the Flexible Plan to an annual plan, and a support issue number to quote if you need help.

RunYourPool sends a notification email after automatically merging a Google sign-in with an existing RunYourPool account. This confirms that the recent Google sign-in went through and that the Google button now works in place of the password-and-email sign-in.

Google sends this notification email when there is a new sign-in to your account from a new device. The email says first that if this was you, you don't need to do anything, which keeps the notification calm. If it wasn't, they will help you secure your account, with a large "Check activity" CTA. It's important that these notifications are sent as soon as the action happens in case there is a genuine issue but also sent with a calm voice to not incite panic.

Anytime a user makes a trade, Robinhood sends a notification email that recaps the transaction: shares sold, average price, and the exact time it executed. That leaves little ambiguity about the transaction. It also states when the funds will be available to withdraw and when the trade confirmation will appear in order history. The footer states that this is a required non-promotional message with no unsubscribe option.

Fathom Analytics keeps their notification emails as bare bones as possible. Aside from their tiny logo at the top, their notification email is all about the user. It clearly reminds the user what website the data export was for with a direct link to download the data. Finally, they say the export will be deleted in 48 hours, which tells the user to download it now.

Product Hunt keeps their notification emails heavily branded, with both their logo and brand colors highlighted throughout. This one is sent because the reader follows the Spotify product hub, and the single CTA goes straight to the launch page. The footer points users to their notification settings, or suggests simply unfollowing Spotify, if they want fewer of these emails.

Loops keeps their CSV upload notification email simple with light branding that is consistent across all of their notification emails. This specific email notifies users when their CSV upload is complete and adds a P.S. linking to a guide on sending to a large audience for the first time. It's out of the way but offers help at a step where a mistake is costly.

Iconic keeps their magic link notification email as simple as possible. Someone who requested this link wants into the app, so the email is one large log in button, a support handle, and a one-line note for anyone who didn't request it.

LottieFiles keeps their notification emails clean while staying on brand. They incorporate their logo and brand colors in the CTA button, but outside of that keep the email as bare as possible. They use specific names, both person and company, so the recipient knows who invited them and to which workspace before clicking.