Welcome Email Examples, Templates & Subject Lines

Dub.co sends a beautiful welcome email that is both simple but also filled with just enough personality from the brand and founder. They start the email with a nicely designed image that reminds the recipient of exactly what dub.co is. From there, the founder introduces himself and lets users know what they can do with the product in three quick bullet points. By adding a personal touch, both the founder and product itself are building trust and setting expectations going forward.

Dead simple. That's how you would describe the welcome email of todays.design. This example shows that sometimes less is more. They're hoping that by providing one sentence + the CTA to create an account that a user will immediately jump at the opportunity and get into the community immediately.

Plot used their welcome email to let their waitlist know that they were now officially open for business. They include a nice visual (desktop and mobile view) that reminds users what Plot is. They also go on to let recipients know that they raised $3 million which may help ease fears that if they invest time into this new product it could simply be shut down at any point. This is important for gaining early users trust as Plot begins to build a business. And finally, since AI is the hot topic of the day, Plot lets new users know exactly how AI will help them in the app going forward... because why not ¯\_(ツ)_/¯

Descript opens up their welcome email with a friendly graphic that hints at new users being just a few short steps away from being able to enjoy the product. Immediately below is a 5-item checklist followed by the email's main CTA of "Get started". If you have any trouble getting setup, they invite you to join their 15,000 person Discord channel. This does two things... 1) operates as social proof showing you how many other users are using Descript and 2) let's you know that there is a knowledgeable community just a click away ready to help answer any of your questions.

Replicate's welcome email is packed with a list of quick models that new users can run with their API. They know that the sooner they have you running these models yourself, the more likely you will be to stick around. And because using an API can sometimes be a bit tricky, they are sure to invite the user to email for help or to join their Discord community where they can learn from other users.

Naymee does a nice job of balancing branding and simplicity in their welcome email. They start by thanking new users for signing up and then remind the user of their username with a direct link that they can share. They are hoping that the user sets up the rest of their account ASAP so they keep their welcome email content as short as possible.

Duolingo does a nice job of keeping their welcome email short and sweet. They introduce you to their mascot, Duo the owl, who you will be seeing a lot of in both future emails and the app itself. Outside of that, they simply let you know that building a 7 day streak is the most likely path towards building a new habit and learning a new language. This does two things... 1) sets expectations 2) hopes to keep the new user around until they hit the "Aha! Moment".

Fathom Analytics sends a clean welcome email welcoming new users to their free 7-day trial. They do a great job of inserting their personality into the email — using words like "stoked". Finally, they offer a link to a guide on getting started but also welcome users to simply reply and one of the two co-founders will help you through it.

BeforeSunset AI uses a friendly screenshot of their app right below a link to their manifesto in their welcome email. This is immediately followed by a link to join their community which is exclusive to their users. They use their welcome email to take advantage of your excitement of joining a new app and hope to have you join this community in an effort to make you feel more connected with the product and others using it from day 1.

Visual Electric stays true to their name with their welcome email. As an AI image generator for creatives they start their email with a large image of a grid of generated art, immediately showing you what is possible. It's immediately followed by a large "Designed for creatives" tagline that let's you know exactly who their product is for. If you decide this is still for you it's followed by a bright button to launch the app. They use their limited space and attention span of their reader to highlight their product in the fewest words possible, letting the tagline and image showcase do all the work.

Cosmos is all about saving content to build a digital library and their welcome email does a great job of including visuals to help tell a story similar to how you will use the app yourself.

Tally keeps their welcome email nice and clean with just enough branding to stand out and be their own. They offer a guide to get started as well as templates that highlight how others use their product. And because they know most people will opt to dive straight into the product and try to figure it out on their own they also give you two quick keyboard shortcuts to help you out.

Shopify uses visuals to showcase what you could be doing with your new website. They offer you a checklist to get started as well as the opportunity to buy a domain — one of the biggest friction points in getting your own website up and running.

Linear offers three basic calls to action with their welcome email: why they built it, a guide to get you started, and a changelog that highlights their recent product updates. They keep it short and sweet while giving you only the most important links to get started with their app.

Zapier starts by welcoming a new user by name, that's always nice! They then include a short ~1 minute video and a quick-start guide to get you up and running ASAP.

June's CEO and co-founder takes the time to personally introduce himself and tell the story of why June exists. Not only that but he tells you who June is for, either confirming your choice in choosing them or giving you a quick out before investing more time.

Delighted offers a handful of tips with links that lead straight to the information so that their new customer can hit the ground running. They also highlight well known brands so that you can see how they use the software while feeling assured that if it works for them it will work for you.