Email Service Provider
Have you ever wondered how all of these companies are able to send out boatloads of emails in a short amount of time and to customers with varying preferences and needs? Hint: they have some help.
They manage to do this with the help of an email service provider — or ESP.
But what is an ESP and why are they so important?
What is an Email Service Provider or ESP?
An email service provider (ESP) is a service that allows you to send email campaigns to a list of users/customers/subscribers.
Not only do they allow you to simply send email, they also provide the tools for designing these emails so that they consistently look good across all email clients, segmenting mailing lists based on customer demographics and data, scheduling the email sends for a later time, and tracking analytics.
Outside of the email sending, an ESP also allows you to grow and manage your email list much like a CRM does for managing contacts.
Why You Should Use an Email Service Provider
Email service providers allow your business to personalize email campaigns based on customer behaviors and preferences. This increases both engagement and overall conversion.
ELI5: Email service providers can actually result in more money for your business.
Additionally, ESPs allow businesses to track their email performance in real-time, allowing them to adapt and improve their strategies. Analytics worth tracking include open rates, click-through rates, and bounce rates among others.
Finally — and maybe most importantly — ESPs ensure compliance with email marketing laws, aiding businesses in maintaining a credible reputation as they grow the business.
Email Marketing Service Providers
Here are some ESPs that businesses often use:
Mailchimp
Campaign Monitor
MailerLite
Brevo
Klaviyo
Awever
At Loops, we have taken a modern approach to sending email. We also offer both marketing and transactional emails in the same place (uncommon in the ESP space).
Key Takeaways
ESP stands for Email Service Provider.
An email service provider (ESP) is a service that allows you to send email campaigns to a list of users/customers/subscribers.
Using an email service provider is key for managing your email marketing activities.
Loops is an email service provider for modern software companies.
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Loops is a better way to send product, marketing, and transactional email for your SaaS company.
Have you ever wondered how all of these companies are able to send out boatloads of emails in a short amount of time and to customers with varying preferences and needs? Hint: they have some help.
They manage to do this with the help of an email service provider — or ESP.
But what is an ESP and why are they so important?
What is an Email Service Provider or ESP?
An email service provider (ESP) is a service that allows you to send email campaigns to a list of users/customers/subscribers.
Not only do they allow you to simply send email, they also provide the tools for designing these emails so that they consistently look good across all email clients, segmenting mailing lists based on customer demographics and data, scheduling the email sends for a later time, and tracking analytics.
Outside of the email sending, an ESP also allows you to grow and manage your email list much like a CRM does for managing contacts.
Why You Should Use an Email Service Provider
Email service providers allow your business to personalize email campaigns based on customer behaviors and preferences. This increases both engagement and overall conversion.
ELI5: Email service providers can actually result in more money for your business.
Additionally, ESPs allow businesses to track their email performance in real-time, allowing them to adapt and improve their strategies. Analytics worth tracking include open rates, click-through rates, and bounce rates among others.
Finally — and maybe most importantly — ESPs ensure compliance with email marketing laws, aiding businesses in maintaining a credible reputation as they grow the business.
Email Marketing Service Providers
Here are some ESPs that businesses often use:
Mailchimp
Campaign Monitor
MailerLite
Brevo
Klaviyo
Awever
At Loops, we have taken a modern approach to sending email. We also offer both marketing and transactional emails in the same place (uncommon in the ESP space).
Key Takeaways
ESP stands for Email Service Provider.
An email service provider (ESP) is a service that allows you to send email campaigns to a list of users/customers/subscribers.
Using an email service provider is key for managing your email marketing activities.
Loops is an email service provider for modern software companies.