Peerlist sends an onboarding email to nudge new users to publicly publish their profile. They let you know that once you officially publish your page, you will be able to verify your work experience and share your page. That's the main goal of this onboarding email. Peerlist knows that a private and unfinished page isn't as valuable as a completed page that a user will willingly share around the internet for them. They're hoping that this direct email will be the final nudge needed to get users over the final hurdle.

Fathom Analytics does a nice job of clearly setting expectations with their onboarding email. They start by reminding the user of why they may have signed up (they are a privacy focused ethical alternative to some of the biggest competitors). They are then sure to highlight 2 main features of their product so that there's no chance you miss them. They also do a great job of letting you know exactly how often you can expect to receive future emails from them, establishing trust that they will only be contacting you with useful information.

A few days after downloading the app, Cosmos sends you an onboarding email that prompts you to invite a friend. The email has a unique "invite card" that you are able to share. They are hoping that 1) you invite others to the app and 2) that you share the invite card to help build hype.

Shopify begins their onboarding email sequence with a quick checklist to ensure that your store is up and running (and able to accept payments) ASAP. They do a great job of letting the new user know that even the most successful Shopify stores started out at this stage and that the checklist is a great first step towards making the first sale.

Zapier knows that setting up workflow automations may seem daunting to a new user. This onboarding email has one call to action... "Get a Zapier expert to help". This allows a new user to connect 1:1 with another user who is actually able to help set up your first automations for you. Genius.

Zapier begins onboarding new users by sending an email that defines a Zap, the key to automating workflows with the service. They add visual aids that help a new user understand this in very few words. This email also does a great job of allowing users to view popular Zaps by job role so that they can see how other users take advantage of the automations.

X (fka Twitter) makes becoming a verified affiliate of your company's brand account quick and easy. After briefly explaining what perks come with being an affiliate they clearly state that this does not give your company/organization access to your account. This gives the recipient confidence to hit "Accept" without many reservations.

Slack's first onboarding email showcases who on your team has already joined. This does two things. 1) Confirms that you would be joining the correct workspace and 2) That other team members are already there and you should joing them ASAP. This social proof makes it so that the recipient acts fast and click the large "JOIN NOW" call to action button.