Adding content

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Formatting text

Once you have written content in your email, you can apply styles by highlighting the text.

This will bring up a formatting toolbar with options that give you a lot of control over your written content.

You can choose between different headings, style text bold, italic, underline as well as add links. You can also change text size and color.

Text can also be easily changed into lists, quotes and inline code blocks.

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Adding elements

Emails can be more than just text. You can add the following elements to your emails:

• images
• buttons
• dividers
• social icons
• columns

You can add elements by typing / in the editor.

If you continue typing, you can narrow down the selections. You can use your arrow keys to select items and pressing Enter will confirm your selection.

You can alternatively add elements from the toolbar above the editor, or by hovering over an existing element in your email and clicking the + plus icon on the left.

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Images

As well as adding from the toolbar or the + icon, you can drag or paste images into the editor.

Add a link to an image by selecting the element and then clicking the link icon in the toolbar.

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Dynamic images

Uploaded images can become dynamic by selecting them and then clicking the ⚡️ icon in the formatting toolbar. Paste in an image URL or add dynamic content.

For example, you could insert an imageUrl data variable in a transactional email, or use an avatarUrl custom contact property in a campaign.

You can also create dynamic URLs by combining text and dynamic content inside the image source field.

Keep in mind that the image must be publicly accessible for this to work and the URL must end with a supported image file extension for email (like .jpg or .png). Additionally, these images should be hosted for a period of time that is relevant to the email’s lifecycle as they will not be stored in Loops.

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Links

You can add links to text, images and buttons. First, select the text or element and click the link icon in the toolbar (or use Cmd+K). Enter your URL then either hit Enter or click the ✓ check icon.

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Link tracking

By default marketing emails (campaigns and loops) have opens and link tracking enabled. This can be disabled in Settings -> Tracking.

If you want to disable click tracking on individual links in your emails, click the icon in the toolbar.

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Dividers

Dividers help separate or group content in your emails. Change spacing around dividers by clicking the drag-and-drop icon on the left and changing the padding values (more about block settings below).

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Social icons

You can add a row of social icons by clicking the star icon in the editor toolbar.

You have options for icon width and color (black, grey or white) plus padding. You can add more icons by clicking the plus icon. Drag icons to rearrange them.

To change the alignment of the icons, click on the block settings icon (more info below).

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Columns

Columns allow you to arrange content side by side, creating dynamic layouts for your emails. You can use columns to place elements like images, text, buttons, and more next to each other. Currently, we support a maximum of two columns. Nesting columns within columns is not yet supported.

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Adding columns

You can add columns to your email in several ways:

1. Using the / slash menu in the editor: Type / to open the slash menu then start typing “columns” or click on the Columns option.
2. Using the editor toolbar: Click on the columns icon to insert a column layout.
   
3. Dragging two blocks together: Click and hold the block settings icon (six dots) to the left of a block. Drag the block next to another one until you see a vertical gray line on the right, which indicates a new column will be created.

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Customizing columns

Once you’ve added columns, you can customize their appearance and behavior to suit your design needs.

Width and spacing

You can adjust the width of a column by clicking and dragging the gray bar between the columns.

You can also adjust how much space appears between columns by dragging the green bar that appears on hover.

Stacking columns on mobile

When emails are viewed on a mobile device (when there is less horizontal space available) you can choose if your columns should stack vertically for better readability or stay as columns.

In block settings (click on the drag-and-drop icon to the left) you’ll find Stack columns (the default) and Preserve columns options.

If Stack columns is selected, columns will be stacked when the viewport is 479px or smaller.

Adding and moving content

You can drag elements like text blocks, images, and buttons in and out of your columns.

To do this, hold down the Cmd key (Mac) or Ctrl key (Windows) while hovering over the element you want to move. Then click and drag the block settings icon (six dots) to move the block to its new position.

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Editing column content and settings

Columns consist of multiple layers—the outer container and the inner column blocks. You can style both layers individually.

Outer container settings

Click on the drag-and-drop icon of the column block without holding any keys to access the outer container settings. Here, you can set the background color, padding, border radius, and alignment for the entire columns section.

Inner column settings

To edit the settings of an individual column or the elements inside it, hold down the Cmd key (Mac) or Ctrl key (Windows) while clicking on the element. This allows you to “drill through” the layers and select the block settings for the inner element.

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Tips

• No nested columns: Keep in mind that nesting columns within columns is not supported. If you need a complex layout, consider adjusting your design to fit within the two-column limit.
• Consistent styling: Use the block settings to ensure that padding and alignment are consistent across your columns for a polished look.

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Block settings

Block settings let you edit properties of different element “blocks” in your email.

If you hover over a block in your email, you’ll see a drag-and-drop icon appear on the left.

You can drag this icon to re-order elements in your email.

If you click this icon you will open the block settings menu. Here you’ll see styling options for padding, radius, background color and horizontal alignment.

You can also duplicate and delete blocks from this menu.

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Footer content

We add an automatic footer into campaign and loops emails, which includes your company name, address and an unsubscribe link.

Unsubscribe links help prevent your messages from being marked as spam and ensure that your messages are willingly being received by an engaged audience, helping your deliverability.

The unsubscribe link leads to a Preference Center, where your contacts can manage their own subscriptions.

You can edit your company address from Settings > Domain.