Skip to main content
We have built a powerful editor for creating emails. Create any email with our flexible design tools, and write distraction free with Writing mode. Here are a few of the editor’s stand-out features:
  • Customizable custom themes to keep your designs consistent
  • Writing mode, distraction-free editing which hides the editor interface
  • Auto-saves as you type
  • Mobile-friendly so you can write and design emails on any device
  • Support for images, buttons, social icons, dividers and columns
  • The same interface for marketing and transactional emails
  • Personalize emails with contact and event properties
  • Helpful keyboard and Markdown shortcuts for adding content and formatting text
If you would rather upload emails into Loops, you can import MJML instead of using the editor.

Formatting text

Once you have written content in your email, you will see formatting options appear in the right-hand panel. These options will change depending on the element you have selected in the email. Email editor formatting toolbar options You can choose between different headings, style text bold, italic, underline as well as add links. You can also change text size and color. Text can also be easily changed into lists, quotes and inline code blocks. Formatted text options in the Loops email editor
You can also use keyboard shortcuts and Markdown formatting to format your text.

Writing mode

To focus on writing your email, you can enter Writing mode. To toggle writing mode, use the switch just above the editor or use the ⌘+/ (Mac) or Ctrl+/ (Windows) keyboard shortcut. Writing mode When in Writing mode, you can edit styles by clicking the Show styles button that appears above selected elements. This will open a slide-in editor panel on the right Writing mode styles

Adding elements

Emails can be more than just text. You can add the following elements to your emails:
  • images
  • links
  • buttons
  • dividers
  • social icons
  • columns
  • arrays
You can add elements from the toolbar above the editor, or by hovering over an existing element in your email and clicking the + plus icon on the left. Adding an element using the plus icon in the editor You can also add elements by typing / in the editor: Slash menu for inserting email blocks If you continue typing, you can narrow down the selections. You can use your arrow keys to select items and pressing Enter will confirm your selection. Filtering slash menu options by typing When adding dynamic content like contact properties to personalize emails, you can type ”{” to open the dynamic content menu. Dynamic content menu opened by typing the opening brace
You can also use keyboard shortcuts and Markdown formatting to add certain elements to your email.

Reordering content

If you hover over a block in your email, you’ll see a drag-and-drop icon appear on the left. You can drag this icon to re-order elements in your email. Drag handles for reordering blocks in the editor We add an automatic footer into campaign and loops emails, which includes your company name, address and an unsubscribe link. Default email footer with unsubscribe link Unsubscribe links help prevent your messages from being marked as spam and ensure that your messages are willingly being received by an engaged audience, helping your deliverability. The unsubscribe link leads to a Preference Center, where your contacts can manage their own subscriptions. You can edit your company address from Settings -> Domain. If your email was sent to a mailing list, the footer will also include the name of the list the email was sent to.

Keyboard shortcuts

The following keyboard shortcuts are available in the editor:
ShortcutAction
/Toggle writing mode
/Insert a block (open slash menu)
DDuplicate a block
KInsert a link
BBold text
IItalicize text
UUnderline text
TabIndent a list item
Shift TabUnindent a list item
You can also use the following default keyboard shortcuts:
ShortcutAction
ASelect all
CCopy
VPaste
XCut
ZUndo
Shift ZRedo
The editor automatically saves your work as you type so there is no need to save manually.
Last modified on February 12, 2026