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Send user data from your data warehouse to Loops.

Census

Welcome to Loops help center! We're here to answer your questions.

Introduction

Welcome to Loops, the platform for SaaS email.

Quickstart

Adding a Team Member

The Loops Free Plan is available to everyone who stores under 1,000 contacts on the Loops platform. After you've exceeded the 1,000 contact limit you'll be prompted to upgrade to a paid plan.

Free Plan

Learn how to manage your Loops notifications.

Notifications

Sending your first email

Uploading a custom email

Merge tags are a great way to add context and personalization to emails. They allow you to include contact attributes such as their first name in your emails.

Personalizing with merge tags

Duplicating an email is a great way to re-use basic elements of an email without needing to start over from scratch for each send. It's also the best way to create formatted emails that you can use as templates for future emails.

Duplicating emails

Font support via Google Fonts is now available in Loops

Font support

There are three types of emails that you can send with Loops. Campaigns, Loops, and Transactional.

Types of Email

Scheduled digest emails are a great way to keep your users engaged with your app. You can send a daily, weekly or monthly email with a summary of what's happened in your app.

Scheduled Digest Email

Use a Loop when you'd like to trigger an email based on an event that you trigger via our API, Zapier or Segment. You can also use a preset trigger like “User joins list” to trigger a Loop.

Triggering emails with Loops

Learn how to pause and stop a Loop to control the sending of emails.

Pausing Loops

Learn how to trigger a Loop to start sending emails.

Triggering Loops

Branching loops allow you to send different emails based on a contact's properties within a single Loop.

Branching Loops

Setting up your domain

Deliverability optimization

If you haven’t contacted your user base before or it’s been a while, this is the guide for you!

Sending to a large audience for the first time

Most email services (including Loops) prefer sending emails from subdomains (hey.company.com) over root domains (company.com).

Sending from a subdomain vs a root domain

Gmail doesn't report spam reports to Loops, so setting up Google Postmaster is key to getting an idea of your deliverability performance in Gmail.

Gaining deliverability insights with Google Postmaster

Understanding Email Open Rates

Your email sending avatar is handled through third-party platforms like Gmail and Outlook. Here’s how to get it set up.

Add a sending avatar

A clean list is a happy list. Here’s how to keep your list clean and your emails deliverable.

Maintaining a clean list

Easily add contacts to Loops by uploading a CSV file.

CSV Upload

Connect Loops to external platforms to automatically add contacts to your audience.

Integrations

Loops provides a REST API to manage your contacts.

How to send emails to specific groups of contacts and save segments for future use.

Filters and Segments

The contact activity timeline is a great way to see all the activity for a specific contact.

Contact activity timeline

How to add, edit and delete contact properties.

Contact properties

Collect signups from any web page with a customizable form.

Simple Form

You should be able to integrate with Loops via form endpoint with any type of custom form solution you have set up. Other options are skipping the endpoint and directly working with our API or integrations.

Custom Form

Overview

Enable sign ups to Loops using a native Carrd form.

Carrd

Enable signups from your Framer site using an Input or a custom Loops component.

Framer

Utilize our official Make integration with Loops to automate your workflows.

Make

Segment

Configure your Supabase account to send authentication emails with Loops.

Supabase

Typedream

Enable signups from your site using a native Webflow form.

Webflow

Our Zapier integration is currently in Beta, [you can sign up here](https://zapier.com/app/login?next=/developer/public-invite/154300/8a12f78ac265338ee7883c4bce459667/).

Zapier

Send with SMTP

Send transactional emails from your Django project using Loops' SMTP service.

Django

The official Loops JavaScript SDK, with full TypeScript support.

JavaScript SDK

Transactional email support is a newly added feature to help you send infrastructure-level emails from Loops.

Getting Started with Transactional

Contacts

Send attachments with your transactional email

Attachments

Loops allows you to send two main types of emails: Marketing and Transactional. Marketing emails will fall under Campaigns and Loops and Transactional will fall under Transactional.

Marketing vs Transactional Emails

Sometimes things go wrong. Here's how to deal with it.

Errors

The Events Page

Auto BCC

The Loops REST API lets you manage your contacts, send events and send transactional email.

Field	Value If Triggering Loops	Value If Not Triggering Loops
Name	Label for the destination	Label for the destination
API Url	`https://app.loops.so/api/v1/census-handler?trigger-loops`	`https://app.loops.so/api/v1/census-handler`
Auth Token	Your auth token (How to generate your API token)	Your auth token (How to generate your API token)

Account

Creating Emails

Emails

Loop Builder

Deliverability

Contacts

Forms

Integrations

SMTP

SDKs

Transactional

Events

Census