Zapier

Our Zapier integration lets you:

Create, find and update contacts
Send events to trigger loops
Send transactional email
Trigger Zaps based on activity in your Loops account

Zapier lets you connect thousands of other platforms to Loops. We have created Zapier Actions for managing contacts, sending events and sending transactional emails and Zapier Triggers based on contact updates and email sending.

Creating a new Zap

To create a new Zap—for example, to connect Tally and Loops—you can either type out what you want to create.

Alternatively, click the + Create button. Select Tally as the Trigger (using the “New Submission” event) and Loops as the Action (selecting “Add Contact” as the event). This would send new Tally submissions directly into Loops!

Authentication

To be able to use Loops Actions, you need to connect to your Loops account. From the Account tab, click Sign in.

Create or copy an API key from your Loops API settings page and paste it into the API Key field.

If you want to remove or edit your Zapier connections to Loops, go to Apps -> Loops.

You can create connections to multiple Loops accounts from a single Zapier account.

Triggers

There are a number of Loops triggers available in Zapier:

Contact created
Contact unsubscribed
Contact deleted
Contact subscribed to mailing list
Contact unsubscribed from mailing list
Campaign email sent
Loops email sent
Transactional email sent

The “Email sent” triggers will fire for every individual email sent. If you send a campaign to 1,000 contacts, it will be triggered 1,000 times.

Accompaning data is sent with each trigger. You can see the data available for each trigger by looking up the corresponding webhook events. You can use the contactIdentity object to identify the contact that triggered each event. For example, the “Contact subscribed to mailing list” trigger will fire when a contact is subscribed to a mailing list and contains the following data:

{
  "eventName": "contact.mailingList.subscribed",
  "eventTime": 1734425918,
  "webhookSchemaVersion": "1.0.0",
  "contactIdentity": {
    "id": "cm4ittmhq0011ow9h6fb460yw",
    "email": "[email protected]",
    "userId": null
  },
  "mailingList": {
    "id": "cm4ittp2k000l12j3lgrzvlxt",
    "name": "test mailing list",
    "description": null,
    "isPublic": true
  }
}

Actions

Add a contact

This action adds new contacts to your Loops audience. If the email address already exists, it will return an error. All default contact properties are available, plus mailing lists and any custom contact properties added to your Loops account. Only the Email field is required. The Source field defaults to “Zapier” but you can update this to whatever value you like.

Update a contact

The “Update a contact” action will create a contact if a matching contact does not already exist, making it useful if you don’t know in advance if a contact exists in Loops.

This action supports the same fields as “Add a contact”. Only the Email field is required.

Find a contact

This action supports searching your contact list for a specific email address. You also have the option to create a new user if one is not found.

Delete a contact

This action will delete a contact by email address.

Send an event

This event will send an event in Loops. You need to specify an Email or User ID value to identify the contact, plus an Event Name. The action also supports event properties and mailing lists. The Email/User ID and Event Name fields are required.

Send a transactional email

This action sends a transactional email and can optionally add a contact to your audience. The Transactional Id, Email and Data Variables fields are required.

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