Waitlist Email Examples

Waitlist Email Examples

Waitlist Email Examples

A waitlist email is an important email sent to potential customers who have expressed interest in your product or service before it is quite ready. A thoughtful waitlist email will help manage expectations while maintaining user interest and hype during the waiting period. Here are 3 waitlist email examples that you can use for inspiring when building out your product.

A waitlist email is an important email sent to potential customers who have expressed interest in your product or service before it is quite ready. A thoughtful waitlist email will help manage expectations while maintaining user interest and hype during the waiting period. Here are 3 waitlist email examples that you can use for inspiring when building out your product.

Full email

Just the copy

🌈 You're on the waitlist! Here's what you need to know.

Full email

Just the copy

🌈 You're on the waitlist! Here's what you need to know.

Full email

Just the copy

🌈 You're on the waitlist! Here's what you need to know.

Subject line

🌈 You're on the waitlist! Here's what you need to know.

Why we like it

Spline has a bit of fun with their waitlist email — including an image that hints at what their product does as well as using emojis in their subject line and email. They offer multiple social channels for you to follow along as they continue building the product, in hopes that you remain interested as they build out the necessary features. They also offer an immediate way to join their community Discord so that you can have a direct channel to their entire team even while waiting for your official invite.

Full email

Just the copy

🔁 Welcome to Loops

Full email

Just the copy

🔁 Welcome to Loops

Full email

Just the copy

🔁 Welcome to Loops

Subject line

🔁 Welcome to Loops

Why we like it

Well... this was our waitlist email! But it worked well and we think one of the main reasons was the invite to completely skip the waitlist by simply replying and introducing yourself. We figured that if you were interested enough to complete that additional step that you would be a great fit for an alpha invite into the app.

Full email

Just the copy

Thanks for your interest!

Full email

Just the copy

Thanks for your interest!

Full email

Just the copy

Thanks for your interest!

Subject line

Thanks for your interest!

Why we like it

Robinhood did a great job of leveraging their waitlist email to generate referrals. Want access to Robinhood sooner? Invite your friends! The premise was simple but it worked. They also included a link to check your spot on the waitlist at any time so that you remained interested as your invite came closer.