Connect Loops to your apps with Zapier

Use Loops actions in any Zap to add contacts, send events, and send transactional email. Loops triggers can start Zaps when contacts change or emails go out.

Zapier actionAdd a contact
Update a contactSend an eventSend a transactional email+ 2 more
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What a Zap can do in Loops

Loops actions work with the apps you already connect in Zapier.

Add and update contacts

Add a contact, or update one and create it if it’s new, with mailing lists and custom properties.

Send events

Send an event by email or user ID, with event properties, to start a workflow.

Send transactional email

Send a transactional email with its data variables, and add the recipient as a contact if you want.

Find and delete contacts

Look up a contact by email, create one if it’s missing, or delete a contact.

Zaps that start in Loops

Loops triggers carry the same data as Loops webhooks. The docs list each one.

Contact triggers

Contact created, unsubscribed, or deleted, and subscribed to or unsubscribed from a mailing list.

Email sent triggers

Campaign, workflow, and transactional email sent triggers fire once for every email.

Sign in with an API key

Connect Zapier with a Loops API key. One Zapier account can connect to several Loops accounts.

Frequently asked questions

What can Zapier do in Loops?

Should I use Add a contact or Update a contact?

Can Zapier send transactional email?

Why did one campaign start so many Zaps?

Why do Zapier triggers still say loop?

Is there a free plan?