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The editor has full support for Markdown, allowing you to write and format content quickly using familiar syntax.

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Markdown formatting

You can use Markdown to add content to your emails. For example, you can add a heading by typing # followed by a space. It’s also possible to format text with Markdown, like adding bold text using **, or inserting links using [text](url). Add different content blocks using the Markdown formatting below followed by a space.
SyntaxAction
#Add a heading 1
##Add a heading 2
###Add a heading 3
>Add a quote
1.Add a numbered list
- or *Add a bulleted list
You can format text with the following shortcuts:
SyntaxAction
**text** or __text__Bold text
*text* or _text_Italicize text
~~text~~Strike through text
[Loops](https://loops.so)Add a link

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Pasting markdown

The editor supports pasting Markdown content, making it seamless to bring content from other platforms. Paste Markdown with ⌘+Shift+V (Mac) or Ctrl+Shift+V (Windows) and it will be converted into native editor blocks.

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Custom markdown tags

When pasting markdown, you can use custom Loops tags to add buttons and columns directly in your content: Columns 
<loops-columns>
  <loops-column-item>
    ### Column 1 heading
    Column *1* text
  </loops-column-item>
  <loops-column-item>
    ### Column 2 heading
    Column *2* text
  </loops-column-item>
</loops-columns>
Buttons 
<loops-button href="https://loops.so">Subscribe</loops-button>
These custom tags can be mixed with regular markdown formatting.
Last modified on February 6, 2026