Types of emails

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Campaigns

A campaign is the perfect email for a one-off send to your audience or a segment of your audience.

Newsletters, investor updates, product updates, and user feedback requests are all great use cases for a Campaign.

To send a campaign:

1. Hit “Create” in the top right corner of your Loops dashboard
2. Select “Campaign” in the popup module
3. Enter subject line, preview text and content of email
4. Select your audience segment
5. Schedule the email to send later or send it immediately

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Loops

A Loop is an email that is triggered by an event, a contact being added to your audience or a contact property update.

Welcome emails, user onboarding sequences and user check-ins are all great use cases for a Loop.

For more information on sending your first Loop, visit this guide.

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Transactional

A Transactional email is an automated message that is triggered by a specific contact action.

Password resets, purchase or upgrade confirmations, shipping information or account cancellation emails are all great use cases for a Transactional email.

For more information on sending your first Transactional messages, visit this guide.