The Loops Free Plan is available to everyone who stores under 1,000 contacts on the Loops platform. After you've exceeded the 1,000 contact limit you'll be prompted to upgrade to a paid plan.

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Welcome to Loops help center! We're here to answer your questions.

Introduction

Welcome to Loops, the platform for SaaS email.

Quickstart

Adding a Team Member

Learn how to manage your Loops notifications.

Notifications

Sending your first email

Uploading a custom email

Merge tags are a great way to add context and personalization to emails. They allow you to include contact attributes such as their first name in your emails. To add a merge tag, simply select the merge tag icon in the toolbar of the email editor. When the email is sent, the first name of the contact will be added in the appropriate place.

Personalizing with merge tags

Duplicating an email is a great way to re-use basic elements of an email without needing to start over from scratch for each send. It's also the best way to create formatted emails that you can use as templates for future emails.

Duplicating emails

Font support via Google Fonts is now available in Loops

Font support

There are three types of emails that you can send with Loops. Campaigns, Loops, and Transactional.

Types of Email

Scheduled digest emails are a great way to keep your users engaged with your app. You can send a daily, weekly or monthly email with a summary of what's happened in your app.

Scheduled Digest Email

Use a Loop when you'd like to trigger an email based on an event that you trigger via our API, Zapier or Segment. You can also use a preset trigger like “User joins list” to trigger a Loop.

Triggering emails with Loops

Learn how to pause and stop a Loop to control the sending of emails.

Pausing Loops

Learn how to trigger a Loop to start sending emails.

Triggering Loops

Setting up your domain

Deliverability optimization

If you haven’t contacted your user base before or it’s been a while, this is the guide for you!

Sending to a large audience for the first time

Most email services (including Loops) prefer sending emails from subdomains (hey.company.com) over root domains (company.com).

Sending from a subdomain vs a root domain

Gmail doesn't report spam reports to Loops, so setting up Google Postmaster is key to getting an idea of your deliverability performance in Gmail.

Gaining deliverability insights with Google Postmaster

Understanding Email Open Rates

Your email sending avatar is handled through third-party platforms like Gmail and Outlook. Here’s how to get it set up.

Add a sending avatar

It's easy to add contacts with Loops. You can upload contacts via CSV to populate your account with your existing database, you can sync contacts via API, or you can sync contacts via Zapier.

CSV Upload

Integrations

Loops provides a REST API to manage your contacts and send events. You can use this API to add contacts to your Loops audience, update their attributes, and send events to Loops.

Our Zapier integration is currently in Beta, [you can sign up here](https://zapier.com/app/login?next=/developer/public-invite/154300/8a12f78ac265338ee7883c4bce459667/).

Zapier

Segment

Census

Adding, editing and deleting contact properties

Changing Properties

By integrating with Framer, you'll be able to drag and drop a styled Loops component into your Framer site.

Framer

Typedream

Webflow

You should be able to integrate with Loops via form endpoint with any type of custom form solution you have set up. Other options are skipping the endpoint and directly working with our API or integrations.

Custom Form

Transactional email support is a newly added feature to help you send infrastructure-level emails from Loops.

Getting Started with Transactional

Send attachments with your transactional email

Attachments

Loops allows you to send two main types of emails: Marketing and Transactional. Marketing emails will fall under Campaigns and Loops and Transactional will fall under Transactional.

Account

Creating Emails

Email Types

Loop Builder

Deliverability

Add Contacts

Forms

Transactional

Events

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