Email Marketing for SaaS
A complete guide covering email creation, timing and sending for your SaaS.
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Email is the best way to connect with the desired audience for your SaaS business that is both guaranteed to get results while also being respectful of their time and attention.
SaaS audiences are savvier than most, so your email strategy needs to be best-in-class in order to see results that matter. Email is the most effective way to engage with your users after they have left your app.
This guide is designed to cover everything you need to know related to email marketing for SaaS businesses specifically — what emails to send, when to send them, and how to send them.
The below chapters will provide you with in-depth knowledge needed to do just that. Let’s dive in.
Chapter 1
Email Marketing KPIs and Goals: The Essentials
Learn which email marketing KPIs and product goals are important so that you can successfully define and measure the success of your email campaigns.
Chapter 2
Email Segmentation: The Beginner's Guide
Email segmentation allows your SaaS to divide your email list into smaller groups or segments — critical for sending targeted and timely emails to your users who need them most.
Chapter 3
Email Deliverability Best Practices: Tips and Tricks
Email deliverability tips & tricks that will ensure your emails land in your recipients inbox.
Chapter 4
Email Optimization: Maximize the ROI of Campaigns
Learn why email optimization is an important and necessary part of your email marketing journey when it comes to maximizing the ROI of your campaigns.
Chapter 5
A/B Testing Email: Ideas and Best Practices
Explore how A/B testing different elements of your email can positively impact your ROI.
Chapter 6
Email Churn Rate: How to Minimize List Churn
How and why minimizing list churn is critical when it comes to increasing the revenue of your SaaS.
Chapter 7
Lifecycle Automation: Onboarding, Retention, And Engagement with Email
Onboarding, retention, and engagement are all important aspects of lifecycle automation — and they can all be perfected via email.
Chapter 8
Transactional Emails: The Beginner's Guide
The ins and outs of transactional emails and how they can benefit your SaaS.
Chapter 9
Email Personalization: Best Practices and Examples
Learn how to use personalization in emails to set yourself apart from your competitors.
Chapter 10
Email Performance: Maximize your ROI
Measuring your email performance is a necessary step in your email marketing journey.
Chapter 11
Is Email Marketing Dead?
Learn why email marketing is alive and well.
Chapter 12
Email Marketing Laws: The Basics
We aren't lawyers but here are some important things to keep in mind.