Email Marketing KPIs and Goals: The Essentials
Learn which email marketing KPIs and product goals are important so that you can successfully define and measure the success of your email campaigns.
Email Segmentation: The Beginner's Guide
Email segmentation allows your SaaS to divide your email list into smaller groups or segments — critical for sending targeted and timely emails to your users who need them most.
Email Deliverability Best Practices: Tips and Tricks
Email deliverability tips & tricks that will ensure your emails land in your recipients inbox.
Email Optimization: Maximize the ROI of Campaigns
Learn why email optimization is an important and necessary part of your email marketing journey when it comes to maximizing the ROI of your campaigns.
A/B Testing Email: Ideas and Best Practices
Explore how A/B testing different elements of your email can positively impact your ROI.
Email Churn Rate: How to Minimize List Churn
How and why minimizing list churn is critical when it comes to increasing the revenue of your SaaS.
Lifecycle Automation: Onboarding, Retention, And Engagement with Email
Onboarding, retention, and engagement are all important aspects of lifecycle automation — and they can all be perfected via email.
Transactional Emails: The Beginner's Guide
The ins and outs of transactional emails and how they can benefit your SaaS.
Email Personalization: Best Practices and Examples
Learn how to use personalization in emails to set yourself apart from your competitors.
Email Performance: Maximize your ROI
Measuring your email performance is a necessary step in your email marketing journey.
Is Email Marketing Dead?
Learn why email marketing is alive and well.
Email Marketing Laws: The Basics
We aren't lawyers but here are some important things to keep in mind.