Adding an avatar to your emails can improve open rates and brand recall.

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Basic setup

  1. Login to the Google Workspace account linked to your Loops sending domain
  2. Click the Google logo in the top right corner
  3. Click “Add a Profile Picture”
  4. Save

For full coverage, add a Gravatar icon to the email address.

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Advanced setup

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Adding a sending avatar on a secondary domain

To send email from a secondary domain (e.g., mail.loops.so) with a sending avatar:

  1. Log into your Google Admin console with an administrator account
  2. Go to “Manage domains” in the dropdown menu
  3. Click “Add a domain” and enter the domain name
  4. Select “secondary domain” or “User alias domain” as appropriate
  5. Add and start verification

Once verified, the secondary domain will use the same sending avatar as the primary domain.

Note that avatars are only visible within the same email client. To display your avatar across all clients, create accounts and upload avatars in each one’s settings.

Alternatively, consider using BIMI (Brand Indicators for Message Identification), a new email standard for displaying authenticated logos. BIMI requires some setup and legal work but provides an added layer of trust.