Apple Mail
Apple Mail Privacy Protection: Apple Mail is a popular email client that is used by millions of people worldwide. In an effort to protect user privacy, Apple introduced Mail Privacy Protection with the release of iOS 15, iPadOS 15, and macOS Monterey. This feature blocks email tracking pixels, obscuring email open rates, and making it difficult to know exactly when an email has been opened. If your recipient is using Apple Mail to access their Gmail or other email provider’s inbox, then their email will be proxied through Apple’s servers, which will affect your open rates.Corporate firewalls
Many companies use firewalls to protect their network and prevent unauthorized access to their data. These firewalls can also affect email open rates by blocking or caching tracking pixels, which are used to track when an email is opened. If your recipient is behind a corporate firewall, then their email client may not be able to download the tracking pixel, which will affect your open rates. If they cache the pixel, it may show as opened immediately. So, what can you do to get a better understanding of your email open rates? Here are a few tips:- Use other metrics: While open rates can be a useful metric for measuring the success of an email campaign, they’re not the only metric you should be using. Click-through rates, conversion rates, and revenue generated are all important metrics that can give you a better understanding of how your email campaign is performing.
- Use a different tracking method: If you want to track email opens more accurately, you can use a different tracking method that doesn’t rely on tracking pixels. For example, you could use a unique link in your email that redirects to your website. By tracking the number of clicks on that link, you can get a better understanding of how many people opened your email.