Email Marketing for SaaS

Email Marketing for SaaS

Email Marketing for SaaS

A complete guide covering email creation, timing and sending for your SaaS.

A complete guide covering email creation, timing and sending for your SaaS.

A complete guide covering email creation, timing and sending for your SaaS.

Email is the best way to connect with the desired audience for your SaaS business that is both guaranteed to get results while also being respectful of their time and attention.

SaaS audiences are savvier than most, so your email strategy needs to be best-in-class in order to see results that matter. Email is the most effective way to engage with your users after they have left your app.

This guide is designed to cover everything you need to know related to email marketing for SaaS businesses specifically — what emails to send, when to send them, and how to send them.

The below chapters will provide you with in-depth knowledge needed to do just that. Let’s dive in.

Email is the best way to connect with the desired audience for your SaaS business that is both guaranteed to get results while also being respectful of their time and attention.

SaaS audiences are savvier than most, so your email strategy needs to be best-in-class in order to see results that matter. Email is the most effective way to engage with your users after they have left your app.

This guide is designed to cover everything you need to know related to email marketing for SaaS businesses specifically — what emails to send, when to send them, and how to send them.

The below chapters will provide you with in-depth knowledge needed to do just that. Let’s dive in.

Email is the best way to connect with the desired audience for your SaaS business that is both guaranteed to get results while also being respectful of their time and attention.

SaaS audiences are savvier than most, so your email strategy needs to be best-in-class in order to see results that matter. Email is the most effective way to engage with your users after they have left your app.

This guide is designed to cover everything you need to know related to email marketing for SaaS businesses specifically — what emails to send, when to send them, and how to send them.

The below chapters will provide you with in-depth knowledge needed to do just that. Let’s dive in.

Chapter 1

Email Marketing KPIs and Goals: The Essentials

Learn which email marketing KPIs and product goals are important so that you can successfully define and measure the success of your email campaigns.

Chapter 2

Email Segmentation: The Beginner's Guide

Email segmentation allows your SaaS to divide your email list into smaller groups or segments — critical for sending targeted and timely emails to your users who need them most. 

Chapter 3

Email Deliverability Best Practices: Tips and Tricks

Email deliverability tips & tricks that will ensure your emails land in your recipients inbox.

Chapter 4

Email Optimization: Maximize the ROI of Campaigns

Learn why email optimization is an important and necessary part of your email marketing journey when it comes to maximizing the ROI of your campaigns.

Chapter 5

A/B Testing Email: Ideas and Best Practices

Explore how A/B testing different elements of your email can positively impact your ROI.

Chapter 6

Email Churn Rate: How to Minimize List Churn

How and why minimizing list churn is critical when it comes to increasing the revenue of your SaaS.

Chapter 7

Lifecycle Automation: Onboarding, Retention, And Engagement with Email

Onboarding, retention, and engagement are all important aspects of lifecycle automation — and they can all be perfected via email.

Chapter 8

Transactional Emails: The Beginner's Guide

The ins and outs of transactional emails and how they can benefit your SaaS.

Chapter 9

Email Personalization: Best Practices and Examples

Learn how to use personalization in emails to set yourself apart from your competitors.

Chapter 10

Email Performance: Maximize your ROI

Measuring your email performance is a necessary step in your email marketing journey.

Chapter 11

Is Email Marketing Dead?

Learn why email marketing is alive and well.

Chapter 12

Email Marketing Laws: The Basics

We aren't lawyers but here are some important things to keep in mind.

Learn with the FAQ

Learn with the FAQ

What is SaaS email marketing?

SaaS email marketing is utilizing the power and personalization of email to grow your business. This type of marketing comes in all shapes and sizes and is present during the entire lifecycle of your customers and potential customers.

What types of email should my SaaS send?

Your SaaS should consider sending multiple types of emails. Marketing, transactional and sales emails will each provide different advantages when it comes to growing your business.

Why should I do email marketing for my SaaS?

Email for your SaaS is a proven marketing channel as you nurture your customers and potential customers throughout their entire user journey, allowing you to track key business metrics along the way.

How should I do email marketing for my SaaS?

You should look to utilize email when communicating with your customers every step of the way, from early onboarding all the way through account upgrades. Every step of the user journey can benefit from the power and simplicity of email.

Is Loops a SaaS product?

Yes! Loops itself is a SaaS product. We’ve used our extensive knowledge of utilizing email to grow our own business to help you do the same.

What is SaaS email marketing?

SaaS email marketing is utilizing the power and personalization of email to grow your business. This type of marketing comes in all shapes and sizes and is present during the entire lifecycle of your customers and potential customers.

What types of email should my SaaS send?

Your SaaS should consider sending multiple types of emails. Marketing, transactional and sales emails will each provide different advantages when it comes to growing your business.

Why should I do email marketing for my SaaS?

Email for your SaaS is a proven marketing channel as you nurture your customers and potential customers throughout their entire user journey, allowing you to track key business metrics along the way.

How should I do email marketing for my SaaS?

You should look to utilize email when communicating with your customers every step of the way, from early onboarding all the way through account upgrades. Every step of the user journey can benefit from the power and simplicity of email.

Is Loops a SaaS product?

Yes! Loops itself is a SaaS product. We’ve used our extensive knowledge of utilizing email to grow our own business to help you do the same.