Conversion goals for campaigns, split tests for workflows
Attach a goal to a campaign and Loops counts who converts in the window you set. In workflows, experiments test versions of an email against each other.
Decide what counts as a conversion
A goal has a target, a window, and an optional filter.
Target filter
The contact state that means success, like plan equals pro.
Measurement window
How many days recipients have to reach the target. Override it on any campaign.
Eligibility filter
Optional. Measure only some recipients, like free users.
Reusable goals
Create a goal once in Settings and attach it to any draft campaign.
Count the contacts who could still convert
Loops only enrolls recipients who haven’t reached the target yet.
Only new conversions
Recipients who already match the target aren’t enrolled, so they can’t inflate the count.
Conversions stick
Match the target once in the window and it counts, even if properties change later.
Clear numbers
See contacts evaluated, enrolled, and converted, plus a daily chart. Nobody counts twice.
Split test emails inside a workflow
Send each version to a share of contacts, compare sends, opens, and clicks, then make the winner the control.
From teams sending with Loops
What goals can and can’t tell you
Goals show correlation, not proof that an email caused a conversion.
What a goal measures
How many recipients reached the target after a campaign, within your window.
What it can’t measure
How many would have converted anyway. Nobody is held back from the email.
Why there’s no proof
Proving cause takes a holdout group that gets no email. Goals don’t have one.
Read it as a signal
Use goal numbers to compare campaigns, not as revenue an email produced.
Frequently asked questions
Do goals prove that an email caused a conversion?
No. A goal measures how many recipients reached the target state within the window. Without a holdout group that didn’t get the email, which goals don’t provide, it shows correlation, not causation.
What counts as a conversion?
An enrolled recipient who matches the goal’s target filter within the measurement window. Recipients who already matched the target when the campaign arrived aren’t enrolled, so they can’t inflate the count.
Can I add a goal to a campaign that has already sent?
No. Goals attach to draft campaigns only. Once a campaign is scheduled or sending, its goals are fixed, and goals can’t be applied retroactively.
How is email A/B testing different from a goal?
A goal counts conversions after a campaign. An A/B test in Loops, called an experiment, splits contacts in a workflow between versions of an email and compares sends, opens, and clicks. Experiments run in workflows, and goals attach to campaigns.
Can I change a goal after it goes live?
You can rename it or edit its description. Its eligibility and target filters lock once it records its first impression, so create a new goal if you need a different definition.
Are goals and experiments on the free plan?
Yes. Every Loops plan includes every feature, including goals and experiments.