Email Campaign
An email campaign is a planned send or series organized around a purpose and audience. In Loops, Campaigns and Workflows support different sending patterns.
An email campaign is a planned send or series organized around a purpose and audience. It might announce a product update, distribute a newsletter issue, or ask customers for feedback.
“Campaign” has a broad marketing meaning and a narrower meaning inside some products. In Loops, a Campaign sends a message to a selected audience, while Workflows support triggered sequences with delays and conditions.
Define the audience and the action
For an illustrative feature announcement, select people who are eligible to use the feature and have permission to receive that marketing. Link to the feature or its setup instructions. Measure the relevant product action alongside delivery failures, complaints, and opt-outs.
If a reminder is useful, check the person's current permission and whether they have completed the action before it sends. An old audience snapshot or an unreliable “did not open” condition can send a reminder to someone who no longer needs it.
Choose a send or a sequence
A newsletter issue usually has a common send time. Onboarding messages often need timing relative to each person's signup or progress. Use the pattern that matches that task, and configure exit conditions for sequences.
The informal label “email blast” does not establish whether a message is targeted or permission-based. Evaluate the actual audience selection, content, and sending rules.