Email Campaign

An email campaign is one or more emails sent to a targeted list to achieve a specific goal, like announcing a feature, converting trials, or bringing quiet users back. Campaigns are planned sends with a defined audience, message, and success metric, as opposed to transactional emails triggered by user actions.

What is an email campaign?

A campaign starts with a goal and an audience. You pick the segment of your list who should hear from you, write the message, schedule the send, and measure what happens. A campaign can be a single email, like a launch announcement, or a short series working toward one outcome, like a three-email upgrade push.

Types of email campaigns

Newsletters. Recurring updates that keep subscribers engaged, see newsletter.

Product announcements. Launches, releases, and changelog roundups, see our product update examples.

Promotional campaigns. Time-bound offers and upgrade pushes, see promotional email.

Lifecycle sequences. Automated series triggered by behavior, like onboarding or re-engagement. These blur into automation, see our lifecycle email guide.

Surveys and research. Feedback requests tied to a decision you need to make, see our survey email examples.

How to plan an email campaign

• Set one measurable goal, such as upgrades started, replies received, or feature adoption

• Pick the audience segment and exclude everyone the message is irrelevant to

• Write the email around a single call to action, with a subject line that states the payoff

• Send at a consistent, tested time and monitor delivery

• Measure opens, clicks, and conversions against the goal, then fold what you learned into the next send

Email campaign vs email blast

An email blast sends the same message to everyone at once, with no targeting. A campaign is deliberate: segmented audience, clear goal, measured outcome. Blasts inflate unsubscribes and spam complaints because most recipients were never the right audience, which damages sender reputation over time.

Email campaigns in Loops

Loops is built for SaaS marketing email: create a campaign, pick a segment from your contact data, and send. Recurring lifecycle sends run as workflows triggered by events, so one-off campaigns and automated series live in the same place.

FAQ

What is an example of an email campaign?
A feature launch: one announcement email to all active users, a follow-up with a use case three days later to those who did not click, measured by feature adoption.

How many emails should a campaign have?
As few as achieve the goal. One well-targeted email is a complete campaign. Sequences of two to four emails work for bigger asks like upgrades or event signups.

What is the difference between a campaign and an automation?
Campaigns are scheduled by you and sent once to a segment. Automations trigger per person based on behavior, like signing up or going inactive, and keep running.

Related: Newsletter, Promotional email, Email automation, List segmentation.