Email segmentation allows your SaaS to divide your email list into smaller groups or segments — critical for sending targeted and timely emails to your users who need them most. 

Okay, so your SaaS now has paying customers and your email list is continuing to grow.

That’s great! But now what?

Not every single customer on your list should receive every email. It’s important to be selective about who is receiving which email. This is called segmentation. 

Segmentation is the dividing or bucketing of your entire email list into smaller groups — or segments — so that they are receiving the emails most personal and timely to them.

Applying a segmentation strategy to your email marketing campaigns will help keep your list engaged and contributing toward the product goals and KPIs that you outlined in the previous chapter.

Segmentation in Email Marketing

There are plenty of ways that you can segment your email list to improve the results of your email marketing campaigns. Here are a few examples to kickstart your brainstorm:

• Demographic

• Send a marketing campaign to a certain gender or age

• Job title within a company

• Behavioral

• Nudge a new customer to complete their onboarding

• Geographic

• Send an email at 10am regardless of what timezone your customers are in

• Company Size

• Offer a special offer to some of your biggest customers

• Company Spend

• Send an email to nudge a customer onto a more expensive plan

‍Segmenting your email list to fit your user is a surefire way to see better results. You will likely see higher open rates, click rates, and conversion rates on the product-led goal of the campaign.

Not only will your business see better results but you will also maintain a better relationship with your customer and their sacred email inbox.