A Welcome Email is the most powerful and personal email you will send on behalf of your business. Take the time to craft the first message your new subscribers will receive and open up a personal line of communication going forward.

When it comes to email marketing, there are countless metrics that you can track. Some of these metrics may be fun to track and look great on paper (your computer screen) but unfortunately don’t actually lead to improved business results. These are vanity metrics.

In a day and age where every company in the world is desperately fighting for eyeballs on their products, creating unique content such as webinars where you are able to develop personal relationships while showcasing your expertise just might give you the edge you need.