Email Deliverability
Email deliverability concerns whether wanted messages reach recipients, including acceptance and inbox placement. Learn which evidence each report supplies.
Email deliverability concerns whether wanted messages reach recipients, including whether receiving systems accept them and place them in an inbox. Sender reputation, authentication, content, and recipient feedback all contribute to filtering decisions.
Delivery and placement answer different questions
A delivery report usually describes acceptance or the absence of a reported bounce. Inbox placement describes the destination after acceptance. As an illustration, a 99 percent delivery rate with half the messages in spam would still leave a substantial placement problem.
Placement tests cover sampled mailboxes. Open tracking also has limits, so neither a small seed test nor an open rate proves where every recipient's message landed.
Investigate the sending identity and audience
Check SPF, DKIM, and DMARC. These mechanisms check sending authorization, signatures, and alignment. Passing them does not establish that the content is trustworthy or guarantee inbox placement.
Review signup sources, honor opt-outs, and suppress known invalid addresses and complaint recipients. Inspect failures by provider and response code. Use provider-specific requirements when evaluating complaint rates. A generic benchmark is not a substitute for the rules of the receiving service.
Keep account mail available
Separate the audience rules for essential transactional mail from promotional subscriptions. Different sending streams can help diagnosis and management, but shared domains or infrastructure can still connect their reputations.
When configuring Loops, add its required authentication records at your DNS host and verify them. The deliverability guide covers the sending setup and investigation in more detail.