Llama Life proved that that you can have some fun and add some personality to your emails — even when asking for money. They also tease at an upcoming feature release while encouraging you to secure this discounted price ahead of time.

Iconic gets straight to the point by offering 50% with a quick call-to-action and clear end date.

Typefully keeps their Black Friday email short and concise. They briefly highlight their recent product updates that you might have missed and immediately follow it with a generous discount. The email is wrapped up with an appealing image that was created just for this email.