Loops is the agent-first Marketo alternative
In Loops, your AI agent can write the email, build the segment, schedule the campaign, and read the results.
- Framer
- Linear
- Perplexity
- Sanity
- Granola
- Clerk
- Reuters
- Zed
One sentence becomes a campaign
Your agent works in the same campaigns your team uses. Everything it builds is there to open, check, and change before it sends.
Draft our November product update for trial users. Send me a preview, then schedule it for Tuesday at 9 AM.
- Created the segment Trial users
- Created the campaign November product update
- Wrote the email What's new at Acme in November
- Sent you a preview
- Scheduled the campaign Tuesday, 9:00 AM
Done. It goes out Tuesday at 9:00 AM.
- Subject
- What's new at Acme in November
- Preview text
- Three things we shipped this month
- Audience
- Trial users, 2,184 contacts
- Schedule
- Later, Tuesday at 9:00 AM
What's new in November
Shared views, faster exports, and a new API for your trial workspace. Here is how to try each one in a couple of minutes.
See what's newYou're getting this because you started an Acme trial. Unsubscribe
Less process than Marketo
Three everyday jobs, done in each product. The Marketo side comes from Adobe's own docs.
Create a smart campaign, put the trigger in its smart list, build the flow with waits and choices, then set the schedule.
A workflow that starts when your app sends an event.
Approve the email, then activate a trigger campaign on Campaign is Requested, then call the Request Campaign API. The person needs a Marketo record first.
One API call to a published template.
Your network admin adds the SPF and DKIM records, and the standard packages include no dedicated IP.
Managed for you, on every plan.
Marketo comes with a quote. Loops comes with a price.
Loops publishes every price up to 1.5 million contacts, with sends included and no seat fees.
Sold separately
Marketo EngageTarget Account Management below Prime, Marketo Measure below Ultimate, dedicated IPs, deliverability packages, extra users, and extra API calls.
LoopsNothing. Every feature is on every plan.
Loops Growth prices from loops.so/pricing. Adobe publishes no Marketo Engage list prices, and each of its four packages shows Get pricing. Both read November 6, 2026.
Your agent builds the workflow. You press Start.
Your agent can set the trigger, write each email, and add the timers. Starting, pausing, and stopping a workflow happen in the Loops app, so a person decides when it goes live.
I drafted Trial onboarding. Press Start when it looks right.
- Set the trigger to trial_started
- Wrote 2 emails
- Added a timer and a plan filter
- Event receivedtrial_started
- Send emailWelcome to Acme
- TimerWait 3 days
- Audience filterby Plan
- Send emailYour trial ends soon
- Exit workflow
Feature by feature
What each product includes today, read from Adobe's and Loops' pricing pages and docs on November 6, 2026.
Read November 6, 2026: business.adobe.com/products/marketo/pricing.html, Adobe's Marketo Engage product description (updated July 31, 2026), experienceleague.adobe.com, loops.so/pricing, and loops.so/docs.
When Marketo fits better
Marketo is a suite for B2B marketing teams. In these two cases, it's the better choice.
Account-based marketing
Named account lists, lead-to-account matching, and account scoring. Included from Prime, an add-on below.
One B2B suite
Webinars, Dynamic Chat, and attribution from Select, plus workspaces and partitions from Prime.
What customers say
“Loops allows us to customise communication for different cohorts on the fly, which is super important and helpful when you are running multiple experiments for a diverse set of users”
- registered users
- 1.7M
- emails sent in about a year
- 10M+
- reported increase in average revenue per user
- 10%
How to move from Marketo
Plan the move on the migration page, where your agent inventories each send, then move one email type at a time.
- 1
Carry over contacts
Export a Marketo smart list to CSV and import it with a Subscribed column, so unsubscribed people stay unsubscribed.
- 2
Rebuild trigger campaigns
Recreate each trigger campaign as a workflow that starts from an event, a property change, or a list subscription.
- 3
Cut over one email type at a time
Swap Request Campaign calls for sendTransactionalEmail, and give each email type one platform so nothing sends twice.
Frequently asked questions
Answers checked November 6, 2026.
What is a good Marketo alternative for a software company?
If you send product, lifecycle, and marketing email to people who signed up, Loops runs all three from one contact record, from $49 a month for 5,000 subscribed contacts with unlimited sends. If you run account-based marketing against named account lists, Marketo Engage covers that.
Can an AI agent run email in Loops?
Yes, except starting and stopping workflows. Through the Loops MCP server, CLI, or API, an agent can create workflow drafts and nodes, write email content in LMX, send previews, create, publish, and send transactional emails, create segments, create and schedule campaigns, and read campaign and transactional metrics. You start, pause, or stop a workflow in the Loops app.
How much does Marketo cost?
Adobe doesn't publish Marketo Engage prices. Its pricing page lists four packages, Growth, Select, Prime, and Ultimate, and each shows Get pricing instead of a price. Adobe's product description says the license is counted per 1,000 contacts. Checked November 6, 2026.
Can I send cold email with Loops?
No. Loops' terms allow only targeted, permission-based messages and do not allow purchased lists. Use Loops for email to people who signed up for your product or your list.
Can Marketo send transactional email?
Yes, through a trigger campaign. You approve the email, activate a campaign with the Campaign is Requested trigger, and call the Request Campaign API, and the recipient must already have a Marketo record. Loops sends transactional email with one API call to a published template, and the recipient joins your audience only if you ask.
Does Loops manage deliverability for me?
Yes, on every plan. Loops writes the DKIM, SPF, DMARC, and MX records you add to DNS, signs every email, monitors each send for content, volume, and sending patterns, suppresses hard bounces and spam complaints, retries soft bounces, and paces campaign sends. No provider can guarantee inbox placement, so watch Gmail with Google Postmaster Tools. Marketo's standard packages include no dedicated IP, and Adobe sells dedicated IPs and deliverability consulting separately.
Does Loops charge per email?
No. Paid plans include unlimited transactional and marketing sends, and the price is set by subscribed contacts. The free plan includes 4,000 sends per 30 days to your first 1,000 contacts.
Can I keep Marketo while I move to Loops?
Yes. Assign each email type to one platform so nothing sends twice, move one type at a time, and keep Marketo running until the last one is switched.
Book a demo, or start free
Unlimited stored contacts and 4,000 sends per 30 days to your first 1,000 contacts.