Send Novu emails from Loops

Add Loops as a custom SMTP provider in Novu and design every notification email in the Loops editor. Novu triggers the send, and each one shows up in Loops.

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Jordan commented on Q4 roadmapAcme · to Sam
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Hi Sam, Jordan commented on Q4 roadmap in Acme. Reply there to keep the conversation going.

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Novu notifications, designed in Loops

Each Novu email step maps to a Loops transactional email.

Design in the editor

Build each email in the Loops editor or start from a template, and apply a theme so they all match.

Novu data in emails

Pass Novu payload values and subscriber attributes into the email as data variables.

Turn subscribers into contacts

Add addToAudience to a payload, and each Novu subscriber becomes a Loops contact you can send marketing email to.

Every send in Loops

Each email’s Metrics page in Loops has a table of all its sends and some statistics.

How it connects

Novu sends a JSON payload over SMTP, and Loops sends the matching email. The docs walk through each step.

Custom SMTP provider

Connect Novu to smtp.loops.so on port 587, with a Loops API key as the password.

A payload per email step

Paste the payload from a published Loops email into the Email step of your Novu workflow.

Test in Novu

Send test notifications from the workflow’s Trigger tab, and check Novu’s Activity Feed.

Frequently asked questions

How does Loops send Novu emails?

How do I pass Novu data into the email?

Where do the subject and sender come from?

Can Novu subscribers become Loops contacts?

How do I test the setup?

Is there a free plan?