Sync Clay tables with Loops
Clay connects to Loops with a webhook and an HTTP API enrichment. Loops sends each new contact to a Clay table, and Clay sends enriched data and events back.
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Enrich contacts in Clay, email them from Loops
Clay works on your Loops contacts in a table and writes the results back.
New contacts in Clay
Turn on contact.created in Loops, and each new contact lands in your Clay table with its full record.
Enriched data in Loops
An HTTP API enrichment sends Clay columns to the Loops API, which creates or updates the contact.
Events start workflows
Send an event from Clay to start a workflow, with event properties you can put in the email.
Send on a condition
Use Clay’s Only run if option to send an event only when a row meets a condition.
How it connects
A webhook in one direction and an HTTP API enrichment in the other. The docs walk through each step.
Webhook into Clay
Add a Webhook source in Clay set to JSON, then paste its URL into the Webhooks settings in Loops.
API key in Clay
Add an HTTP API connection in Clay with a Loops API key in the Authorization header.
Rows sync on update
With Auto-update on, rows send data to Loops when they’re created or updated. Turn it off to sync by hand.
Frequently asked questions
How do Clay and Loops connect?
Through a webhook and Clay’s HTTP API enrichment. A Loops webhook sends new contacts to a Clay table, and the enrichment calls the Loops API to update contacts and send events. The docs walk through both directions.
Which Loops webhook event should I send to Clay?
contact.created. It’s the only event type that contains a full contact record, so each new contact arrives in Clay with all of its properties.
How do I send Clay data to Loops?
Add an HTTP API enrichment that sends a PUT request to the Loops update contact endpoint. It creates or updates the contact, and the request body must include an email.
Can Clay start a workflow in Loops?
Yes. Create an event in Loops and use it in a workflow with the Event received trigger. Then add an HTTP API enrichment in Clay that posts the event name and an email or user ID to the Loops events endpoint, with any event properties the email uses.
How do I know a row synced?
Run the enrichment on a few rows. A cell showing 200 means the request worked. If it fails, click the cell to see the error message from the Loops API.
Is there a free plan?
Yes. The free plan includes unlimited contacts and up to 4,000 emails to your first 1,000 contacts in any rolling 30-day window, marketing and transactional combined. Upgrade to send to more subscribed contacts.