One-Click Unsubscribe
In late 2023, Gmail introduced one-click unsubscribe to emails on the web. This allows users to easily unsubscribe from and manage unwanted emails.
Why this sudden and sharp change to the Gmail inbox experience?
Beginning in February, 2024, Google has introduced new Bulk Sender Guidelines. These changes apply to anyone who sends more than 5,000 emails in one day to Google Workspace users (including @gmail addresses).
If you’re an email marketer, this change likely affects you.
What is Gmail’s One-Click Unsubscribe?
One of the major changes taking place is that Google is now requiring that email senders make it easy for their recipients to unsubscribe from future email messaging.
But “easy” wasn’t enough.
Gmail is requiring that senders support one-click unsubscribe (among other things like DKIM, SPF, and DMARC). This "Unsubscribe" link will appear next to the sender's name at the top of the email.
This new feature is designed to make it simpler to opt-out of unwanted emails without having to search through the message for the often hidden and hard-to-find unsubscribe instructions that are now legally required in many countries.
Clicking this new one-click unsubscribe button will then trigger a popup confirmation.
This is now enabled for you by default if you are using Loops.
Key takeaways
Google’s Bulk Sender update went live in February, 2024.
Gmail is now requiring email senders to provide one-click unsubscribe to their recipients.
A bulk sender is someone who sends more than 5,000 emails in one day to Gmail addresses — this includes accounts that are using Google Workspace.
In late 2023, Gmail introduced one-click unsubscribe to emails on the web. This allows users to easily unsubscribe from and manage unwanted emails.
Why this sudden and sharp change to the Gmail inbox experience?
Beginning in February, 2024, Google has introduced new Bulk Sender Guidelines. These changes apply to anyone who sends more than 5,000 emails in one day to Google Workspace users (including @gmail addresses).
If you’re an email marketer, this change likely affects you.
What is Gmail’s One-Click Unsubscribe?
One of the major changes taking place is that Google is now requiring that email senders make it easy for their recipients to unsubscribe from future email messaging.
But “easy” wasn’t enough.
Gmail is requiring that senders support one-click unsubscribe (among other things like DKIM, SPF, and DMARC). This "Unsubscribe" link will appear next to the sender's name at the top of the email.
This new feature is designed to make it simpler to opt-out of unwanted emails without having to search through the message for the often hidden and hard-to-find unsubscribe instructions that are now legally required in many countries.
Clicking this new one-click unsubscribe button will then trigger a popup confirmation.
This is now enabled for you by default if you are using Loops.
Key takeaways
Google’s Bulk Sender update went live in February, 2024.
Gmail is now requiring email senders to provide one-click unsubscribe to their recipients.
A bulk sender is someone who sends more than 5,000 emails in one day to Gmail addresses — this includes accounts that are using Google Workspace.
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In late 2023, Gmail introduced one-click unsubscribe to emails on the web. This allows users to easily unsubscribe from and manage unwanted emails.
Why this sudden and sharp change to the Gmail inbox experience?
Beginning in February, 2024, Google has introduced new Bulk Sender Guidelines. These changes apply to anyone who sends more than 5,000 emails in one day to Google Workspace users (including @gmail addresses).
If you’re an email marketer, this change likely affects you.
What is Gmail’s One-Click Unsubscribe?
One of the major changes taking place is that Google is now requiring that email senders make it easy for their recipients to unsubscribe from future email messaging.
But “easy” wasn’t enough.
Gmail is requiring that senders support one-click unsubscribe (among other things like DKIM, SPF, and DMARC). This "Unsubscribe" link will appear next to the sender's name at the top of the email.
This new feature is designed to make it simpler to opt-out of unwanted emails without having to search through the message for the often hidden and hard-to-find unsubscribe instructions that are now legally required in many countries.
Clicking this new one-click unsubscribe button will then trigger a popup confirmation.
This is now enabled for you by default if you are using Loops.
Key takeaways
Google’s Bulk Sender update went live in February, 2024.
Gmail is now requiring email senders to provide one-click unsubscribe to their recipients.
A bulk sender is someone who sends more than 5,000 emails in one day to Gmail addresses — this includes accounts that are using Google Workspace.