Email Footer
An email footer is the closing section of the message body. It often contains sender details, subscription controls, and contact information.
An email footer is the closing section of the message body. It often contains sender contact details and subscription controls. A personal email might end with a short signature. A newsletter usually needs a more explicit way to manage or stop the subscription.
Sender details and unsubscribe links
Use readable text and descriptive links. If the recipient joined through a particular form or list, a truthful explanation of that subscription can help them recognize the message. Do not claim they opted in unless your records support it.
Legal requirements depend on the message and jurisdiction. For US commercial email, the FTC's CAN-SPAM guide requires a valid postal address and an opt-out method, among other requirements. It does not prescribe a particular footer layout. Transactional messages have different treatment. Adding promotional content can affect how a message is classified.
Footer links and inbox unsubscribe controls
A visible unsubscribe link is part of the body. The unsubscribe control a mailbox provider displays near the sender uses technical message headers. One does not automatically implement the other.
Test the footer link in a sent message. It should identify the relevant subscription and let the recipient stop those emails without hunting through account settings. A preference center can offer topic choices alongside an accessible unsubscribe option.