Email Body
Have you ever sat back and wondered where the real magic of an email happens? Hint: it’s not the subject line (although that contains the hook that draws you in). It’s the email body.
Whether you’re brand new to email marketing or are simply looking to touch up on your knowledge, this post will dive into everything about the email body — or body of the email.
An email has three key elements — the header, body, and footer. We will save the header and footer talk for another post.
What is the Email Body
The "email body" refers to the main content of an email message, excluding the email header and the footer.
The body of an email is where the sender writes their main message, including all of the text, images, links, and anything else you could possibly think of. It's the part of the email that is intended for the recipient to read and is the primary focus of the communication.
It’s the meat of the email.
What is included in the Email Body
Crafting the body of your email typically involves a bit of storytelling (unless it’s an automated transactional email… but even these should be thoughtful and personal).
You want the body of your email to capture the attention of your reader, keep them engaged throughout the entire message, and prompt them to take some sort of action.
Are you wondering what should be included in the body of your email? Keep in mind that there is no such thing as a perfect email and your needs may differ based on the goal of your email. However, these are the things that a typical email body will include:
Greeting: “Hi [first name]”. Add some personalization here for maximum results.
Introduction: A quick reminder of who you are and why you’re contacting the recipient.
Main content: The meat of the email. Include all relevant text and images that pertain to why you’re sending this particular email. Add some style here to keep the reader engaged.
Call to Action (CTA): A clear CTA helps prompt the next step, whether it’s replying to the email, clicking on a link, or completing a specific task.
Closing: A sentence or two to wrap up the email can provide a conclusion or a friendly sign-off to the main content.
Signature: Include your name, position, company, and any other relevant information.
This might seem like a lot. But remember, it’s typically best to keep your email as concise as possible in order to keep your reader engaged. You don’t want the main content of the email to be so overwhelming that they never make it to the CTA.
Email Body best practices
When composing the body of your email, following best practices can significantly increase the effectiveness of your message. Here are some key points to consider:
Organization: Follow the list of things to include outlined above.
Clarity: Keep your sentences short and to the point. Avoid industry jargon unless you're absolutely positive your recipient knows what every term means.
Personalization: Address the recipient by name or even mention previous interactions if possible to build a stronger connection.
Call to Action: Don’t beat around the bush. If you’re asking for something, be direct.
Visual Appeal: Use formatting like bold or italics for emphasis, but do so sparingly.
Responsiveness: Make sure your email reads well on mobile. Not everyone will be reading your message from the same device.
Attachments: If your email contains a necessary attachment, call it out in the email body to ensure it isn’t overlooked.
Privacy: Do not include personal confidential information in your email.
By following these best practices, your emails are more likely to be well-received, understood, and actioned.
Key takeaways
The email body is the main content of an email message.
The email body is the primary focus of the message and will contain all of the text, images, links, etc.
Just because it’s the “body” doesn’t mean it needs to be dense. Keep it as concise as possible to keep your reader engaged.
If you are including a call to action, be direct.
Have you ever sat back and wondered where the real magic of an email happens? Hint: it’s not the subject line (although that contains the hook that draws you in). It’s the email body.
Whether you’re brand new to email marketing or are simply looking to touch up on your knowledge, this post will dive into everything about the email body — or body of the email.
An email has three key elements — the header, body, and footer. We will save the header and footer talk for another post.
What is the Email Body
The "email body" refers to the main content of an email message, excluding the email header and the footer.
The body of an email is where the sender writes their main message, including all of the text, images, links, and anything else you could possibly think of. It's the part of the email that is intended for the recipient to read and is the primary focus of the communication.
It’s the meat of the email.
What is included in the Email Body
Crafting the body of your email typically involves a bit of storytelling (unless it’s an automated transactional email… but even these should be thoughtful and personal).
You want the body of your email to capture the attention of your reader, keep them engaged throughout the entire message, and prompt them to take some sort of action.
Are you wondering what should be included in the body of your email? Keep in mind that there is no such thing as a perfect email and your needs may differ based on the goal of your email. However, these are the things that a typical email body will include:
Greeting: “Hi [first name]”. Add some personalization here for maximum results.
Introduction: A quick reminder of who you are and why you’re contacting the recipient.
Main content: The meat of the email. Include all relevant text and images that pertain to why you’re sending this particular email. Add some style here to keep the reader engaged.
Call to Action (CTA): A clear CTA helps prompt the next step, whether it’s replying to the email, clicking on a link, or completing a specific task.
Closing: A sentence or two to wrap up the email can provide a conclusion or a friendly sign-off to the main content.
Signature: Include your name, position, company, and any other relevant information.
This might seem like a lot. But remember, it’s typically best to keep your email as concise as possible in order to keep your reader engaged. You don’t want the main content of the email to be so overwhelming that they never make it to the CTA.
Email Body best practices
When composing the body of your email, following best practices can significantly increase the effectiveness of your message. Here are some key points to consider:
Organization: Follow the list of things to include outlined above.
Clarity: Keep your sentences short and to the point. Avoid industry jargon unless you're absolutely positive your recipient knows what every term means.
Personalization: Address the recipient by name or even mention previous interactions if possible to build a stronger connection.
Call to Action: Don’t beat around the bush. If you’re asking for something, be direct.
Visual Appeal: Use formatting like bold or italics for emphasis, but do so sparingly.
Responsiveness: Make sure your email reads well on mobile. Not everyone will be reading your message from the same device.
Attachments: If your email contains a necessary attachment, call it out in the email body to ensure it isn’t overlooked.
Privacy: Do not include personal confidential information in your email.
By following these best practices, your emails are more likely to be well-received, understood, and actioned.
Key takeaways
The email body is the main content of an email message.
The email body is the primary focus of the message and will contain all of the text, images, links, etc.
Just because it’s the “body” doesn’t mean it needs to be dense. Keep it as concise as possible to keep your reader engaged.
If you are including a call to action, be direct.
Ready to send better email?
Loops is a better way to send product, marketing, and transactional email for your SaaS company.
Have you ever sat back and wondered where the real magic of an email happens? Hint: it’s not the subject line (although that contains the hook that draws you in). It’s the email body.
Whether you’re brand new to email marketing or are simply looking to touch up on your knowledge, this post will dive into everything about the email body — or body of the email.
An email has three key elements — the header, body, and footer. We will save the header and footer talk for another post.
What is the Email Body
The "email body" refers to the main content of an email message, excluding the email header and the footer.
The body of an email is where the sender writes their main message, including all of the text, images, links, and anything else you could possibly think of. It's the part of the email that is intended for the recipient to read and is the primary focus of the communication.
It’s the meat of the email.
What is included in the Email Body
Crafting the body of your email typically involves a bit of storytelling (unless it’s an automated transactional email… but even these should be thoughtful and personal).
You want the body of your email to capture the attention of your reader, keep them engaged throughout the entire message, and prompt them to take some sort of action.
Are you wondering what should be included in the body of your email? Keep in mind that there is no such thing as a perfect email and your needs may differ based on the goal of your email. However, these are the things that a typical email body will include:
Greeting: “Hi [first name]”. Add some personalization here for maximum results.
Introduction: A quick reminder of who you are and why you’re contacting the recipient.
Main content: The meat of the email. Include all relevant text and images that pertain to why you’re sending this particular email. Add some style here to keep the reader engaged.
Call to Action (CTA): A clear CTA helps prompt the next step, whether it’s replying to the email, clicking on a link, or completing a specific task.
Closing: A sentence or two to wrap up the email can provide a conclusion or a friendly sign-off to the main content.
Signature: Include your name, position, company, and any other relevant information.
This might seem like a lot. But remember, it’s typically best to keep your email as concise as possible in order to keep your reader engaged. You don’t want the main content of the email to be so overwhelming that they never make it to the CTA.
Email Body best practices
When composing the body of your email, following best practices can significantly increase the effectiveness of your message. Here are some key points to consider:
Organization: Follow the list of things to include outlined above.
Clarity: Keep your sentences short and to the point. Avoid industry jargon unless you're absolutely positive your recipient knows what every term means.
Personalization: Address the recipient by name or even mention previous interactions if possible to build a stronger connection.
Call to Action: Don’t beat around the bush. If you’re asking for something, be direct.
Visual Appeal: Use formatting like bold or italics for emphasis, but do so sparingly.
Responsiveness: Make sure your email reads well on mobile. Not everyone will be reading your message from the same device.
Attachments: If your email contains a necessary attachment, call it out in the email body to ensure it isn’t overlooked.
Privacy: Do not include personal confidential information in your email.
By following these best practices, your emails are more likely to be well-received, understood, and actioned.
Key takeaways
The email body is the main content of an email message.
The email body is the primary focus of the message and will contain all of the text, images, links, etc.
Just because it’s the “body” doesn’t mean it needs to be dense. Keep it as concise as possible to keep your reader engaged.
If you are including a call to action, be direct.