Email Body
The email body contains the message content, including any design header and footer. See how it differs from technical email headers.
The email body contains the message content after the technical email headers. It can include text, links, images, and a footer. A logo or banner at the top is part of the body too, even if a designer calls it a header.
The subject line belongs to the message headers. Preview text is the excerpt a mail client shows beside or below the subject. It may come from the body.
What to put in the body
Give the recipient the information needed to act. A receipt needs the purchase details and a way to get help. A setup reminder should name the unfinished step and link to it. If there is a deadline, state it beside the action.
For marketing email, explain the offer before asking for a click. Use a link label that describes its destination, and keep the unsubscribe link easy to find.
Check the sent message
Send a test to the email clients your audience uses. Check that the main information remains readable when images are blocked and that links lead to the intended pages. If the message has both HTML and plain-text versions, keep the action and essential details in both. The editor preview alone does not show every recipient's rendering.