Marketing email, in sync with your product
Add marketing, lifecycle, and transactional email to your SaaS from one product. Keep your current transactional sends running while you migrate.
1. Where marketing email fits
Send a launch announcement, product update, or survey to the audience it concerns. Choose a mailing list or a segment based on contact properties and subscription status.
Marketing
Sent to many contacts at once. Newsletters, announcements, and campaigns.
Product
Automated lifecycle sequences. Onboarding, trials, and re-engagement.
Transactional
Sent to one person right after an action. Receipts, password resets, codes.
2. Write once, send to the right people
Write in the editor with your own theme, or bring your own MJML. Send to a segment built from contact properties, user groups, and subscription status. Public mailing lists appear in a branded preference center so contacts can choose their topics.
3. Keep marketing in sync with your product
Keep your app as the source of truth, then sync the contact properties and product events each email needs. Loops uses one contact record across marketing, lifecycle, and transactional email, so you do not need a second customer database.
4. Made for software teams
Add marketing email without touching the transactional sends already running in your app. Connect contacts and events, then launch one campaign or workflow. Loops sends transactional email too, so you can consolidate later and run marketing, lifecycle, and transactional email from one product.
5. Campaigns for your customers
Product launches, feature updates, surveys, and seasonal campaigns sent to the right segment.
6. Automate around customer behavior
Build segments from the same contact record using role, plan, lifecycle stage, product activity, and subscription status. The audience updates as your app changes those properties.
Activation
After signup, check whether the user has created a project. Send the next setup step to users who have, and a project-creation example to users who are still waiting. Keep that state current from your app.
Trial conversion
Combine trial-days-left, team usage, and key feature adoption. High-intent users can get upgrade prompts, while low-activity users should get onboarding help before pricing pressure.
Product update
Send launches and changelog-style updates only to people who can use the feature. Pair each announcement with an example, a link to the relevant product area, and a suppression rule for users already active there.
Winback
Use an app-scheduled event or contact-property update to identify inactive users. Explain a product change that addresses their earlier use case, and link back to the relevant screen. Stop the sequence when they return or opt out.
Marketing email is free to start
Every Loops plan includes campaigns, segments, and mailing lists. The free tier includes up to 1,000 subscribed contacts and 4,000 combined marketing and transactional sends in any rolling 30-day window. It does not expire.
Frequently asked questions
Campaigns in Loops use the same contact data as your product emails. Build audiences with saved segments or mailing lists, and let contacts choose what they receive.
What is a marketing email?
How are marketing and product emails different?
Can I add marketing email without replacing my transactional provider?
Is marketing email free?
How do marketing and transactional email share customer data?
Send your next campaign with Loops
Create an account, connect your sending domain, and choose the audience for your first campaign.