Welcome Email
First impressions matter — especially in email marketing.
In a world where more and more emails are being sent (and being marked as spam or unsubscribed from), it’s more important than ever to stand out from your competitors.
That’s where the welcome email comes in. It's where relationships are born and engagement begins.
This post will explore the key elements that make a welcome email a cornerstone of successful email marketing campaigns, covering everything from best practices to actual examples.
What is a Welcome Email
A welcome email is the very first email that a company sends to a new subscriber, customer, or user. It even comes before any sort of onboarding email.
The welcome email will usually be sent immediately after a new user signs up.
A thoughtful welcome email will set the tone for what new users can expect from you going forward, helping build brand awareness and trust from the very first message.
Welcome Email best practices
Fun fact: only 57.7% of brands actually send a welcome email. A thoughtful welcome email may be enough to set you apart from your competitors while creating a memorable first impression for your new subscribers or customers.
Here are some best practices you should follow in order to ensure that your welcome emails are effective:
Timeliness: Send the welcome email immediately after a subscriber joins. This immediate response capitalizes on their current interest in your product.
Personalization: Address the subscriber by name and tailor the content based on their interests or actions. Personalization makes the email more engaging and creates a deeper connection with the recipient.
Brand Introduction: Introduce your brand and overall mission. Get buy-in from your new subscribers.
Set Expectations: Clearly outline what the new subscriber can expect in future emails. This helps reduce the likelihood of unsubscribes or spam reports.
Strong Call to Action: Include a clear and compelling CTA. Whether it’s inviting them to visit your website or follow you on social media, a CTA gives direction to the subscriber’s journey with your brand.
Mobile Optimization: Ensure your welcome email is readable on mobile devices. This is table stakes in 2024 and beyond.
Keep it Concise: While being informative, keep the email concise. Lengthy emails can overwhelm new subscribers.
Include Social Proof: If possible, include testimonials or user reviews to build trust and credibility that helps reassure your new subscriber or customer that they have made a solid choice in trusting you with their business.
By following these best practices, your welcome emails are more likely to be well-received, understood, and actioned.
Welcome Email examples
Another fun fact: 74% of your new subscribers expect to receive a welcome email from you after signing up.
Give the people what they want and send that welcome email. Here are a handful of welcome email examples that you can pull inspiration from when getting started:
Notice how each of these welcome emails have a different look and feel? There is no such thing as a "perfect" welcome email.
It's important to send a welcome email that matches your brand's style and voice so that subscribers know exactly what to expect going forward.
Set the tone with a welcome email that is you.
Key takeaways
A welcome email is the very first message a new subscriber, user, or customer will receive from your brand.
74% of new subscribers expect to receive a welcome email.
Only 57.7% of brands currently send a welcome email.
A welcome email should be sent immediately after a new subscriber signs up. This is when they will be most excited about your product or service.
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First impressions matter — especially in email marketing.
In a world where more and more emails are being sent (and being marked as spam or unsubscribed from), it’s more important than ever to stand out from your competitors.
That’s where the welcome email comes in. It's where relationships are born and engagement begins.
This post will explore the key elements that make a welcome email a cornerstone of successful email marketing campaigns, covering everything from best practices to actual examples.
What is a Welcome Email
A welcome email is the very first email that a company sends to a new subscriber, customer, or user. It even comes before any sort of onboarding email.
The welcome email will usually be sent immediately after a new user signs up.
A thoughtful welcome email will set the tone for what new users can expect from you going forward, helping build brand awareness and trust from the very first message.
Welcome Email best practices
Fun fact: only 57.7% of brands actually send a welcome email. A thoughtful welcome email may be enough to set you apart from your competitors while creating a memorable first impression for your new subscribers or customers.
Here are some best practices you should follow in order to ensure that your welcome emails are effective:
Timeliness: Send the welcome email immediately after a subscriber joins. This immediate response capitalizes on their current interest in your product.
Personalization: Address the subscriber by name and tailor the content based on their interests or actions. Personalization makes the email more engaging and creates a deeper connection with the recipient.
Brand Introduction: Introduce your brand and overall mission. Get buy-in from your new subscribers.
Set Expectations: Clearly outline what the new subscriber can expect in future emails. This helps reduce the likelihood of unsubscribes or spam reports.
Strong Call to Action: Include a clear and compelling CTA. Whether it’s inviting them to visit your website or follow you on social media, a CTA gives direction to the subscriber’s journey with your brand.
Mobile Optimization: Ensure your welcome email is readable on mobile devices. This is table stakes in 2024 and beyond.
Keep it Concise: While being informative, keep the email concise. Lengthy emails can overwhelm new subscribers.
Include Social Proof: If possible, include testimonials or user reviews to build trust and credibility that helps reassure your new subscriber or customer that they have made a solid choice in trusting you with their business.
By following these best practices, your welcome emails are more likely to be well-received, understood, and actioned.
Welcome Email examples
Another fun fact: 74% of your new subscribers expect to receive a welcome email from you after signing up.
Give the people what they want and send that welcome email. Here are a handful of welcome email examples that you can pull inspiration from when getting started:
Notice how each of these welcome emails have a different look and feel? There is no such thing as a "perfect" welcome email.
It's important to send a welcome email that matches your brand's style and voice so that subscribers know exactly what to expect going forward.
Set the tone with a welcome email that is you.
Key takeaways
A welcome email is the very first message a new subscriber, user, or customer will receive from your brand.
74% of new subscribers expect to receive a welcome email.
Only 57.7% of brands currently send a welcome email.
A welcome email should be sent immediately after a new subscriber signs up. This is when they will be most excited about your product or service.