Release: Split testing

Split testing has landed at Loops! As always, it's available for all users at no additional charge. Test your onboarding copy, split test languages against different geographies or just test two different subject lines.

You can choose to define a control, also known as a holdout, which will continue on in the loop to give you a baseline to test against. You may add an unlimited amount of variants.

Split testing is available in two clicks inside any Loop in the builder. Check out the docs here.

Quality of life improvements

Copy an existing email inside a Loop

Built to help you scale your automations further, select "copy existing email" when adding a new email node to your loop to quickly start from an existing email. Works great with split testing.

Better filtering fields in the audience

Type to search in an audience filter to quickly craft an audience.

Toggle to browse segments

Click the toggle in the top right corner of the page to browse all segments in a card view.

Hide "sent" campaigns in the filter options

Narrow down your view to just your drafts by toggling on "hide sent" in the filters on the campaigns page.

Editor polish

A dozen small editor fixes since our recent update, with new updates and improvements shipping daily.