Feb 2, 2024
Transactional Email Graduates from Beta
We're thrilled to announce a significant milestone: our transactional email service has officially graduated from beta. After a thorough period of testing and refinement, we're ready to unveil our new pricing model to all users.
Unified Pricing Model
Here's the deal in short: Transactional email sending to subscribed contacts is available at no charge. We're breaking new ground by offering a unified pricing structure that's a first in our industry—as far as we're aware. This model means that for one rate, you can send product updates, marketing messages, and transactional emails to all your subscribed contacts.
Contacts outside your audience: For contacts outside your audience (not subscribed), we will charge $1 for every 2,000 email sends. This is primarily to cover use cases like B2B2B/C when your customer's customers never enter your audience.
Why the Change?
The motivation behind this move is simple. We've listened to feedback from various companies—perhaps even yours. We've heard about the struggles with multiple email platforms: brand inconsistencies, engineering bottlenecks, escalating costs, and opaque billing. So we took that to heart and decided to come up with a better path forward.
Our solution is to cut through that complexity. With Loops, you get one price for all your email needs. We're committed to providing a single, streamlined platform that handles all types of email communication, without the hassle and without the hidden fees. This change isn't just about saving money—it's about saving time and peace of mind.
Stay tuned for more updates as we continue to refine and enhance our email services to better serve your communication needs.
You can try Loops for free today.