Email Sender Name
The email sender name, or From name, is the display name recipients see next to the subject line in the inbox.
The email sender name, also called the From name or display name, is the text shown in the inbox alongside the subject line. It is separate from the From address, though most clients show the two together or let the reader expand one to see the other (see email header).
The name can be a person (for example, “Sam from Loops”), a company (“Loops”), or a product or team (“Loops Billing”). Which fits depends on who the reader expects to hear from. A person’s name suits one-to-one or founder email. A company or product name suits receipts, security notices and newsletters, where the reader wants to know which account the message concerns rather than who typed it.
Common mistakes
Changing the From name between sends, so the reader has to work out each time whether the message is from a known sender. Using “noreply” as the name, which tells the reader not to answer even when a Reply-To address would route their reply to a mailbox someone reads (see no-reply address). Pairing a name with a domain that does not match it, which is the pattern phishing uses. Setting a reply-to address that nobody reads.