Loom sent this message to inform users that their new terms of service within their customer agreement are changing following their acquisition. They frame the changes as streamlining and simplifying them for users. The only CTA on the email is a large button for users to click on to learn more about the actual changes and how this may impact their relationship with the company.

Klarna sent this privacy policy email update to inform users of upcoming changes to their privacy policy. They do a great job of clearly letting users know when the updates will take effect as well as highlighting the two key changes from the previos policy. This allows users to get a general idea of how this will impact them before reading into the entire document which is provided at the bottom of the email. While still including Klarna branding, they kept it to a minimum so that the main focus remained on the serious (non-promotional) nature of the message itself.

Airtable does a nice job of letting users know that this Terms of Service and Privacy Policy update is being sent to further support new features that they have recently or will soon be launching. They do a nice and clear job of recapping some of the major changes while providing further resources for users to read at their earliest convenience. Finally, Airtable does a nice job of letting users know that this was a legal notice and therefore was not required to have traditional opt-out options like their marketing and promotional emails would. They technically don't need to say this but it goes a long way when building trust with users over the long-term.

Calendly sent this email to inform users of updates to their Terms of Use. They do a nice job of incorporating their fun branding into the header of the email which their users have become familiar with. This will help ensure that recipients will engage with the email and not disregard it as spam. They also do a nice job of bolding a statement that informs users that if they continue to use the service after the specified date that they are bound to the updated terms. Finally, Calendly offers a live chat at the end of the email to help ease any concerns and answer any immediate questions a user might have.

Gusto's terms of service update email does a nice job of balancing their traditional branding with the important nature of this email. The overall look and feel is one that you'd expect from Gusto, while the main content itself clearly outlines the major changes. Gusto also does a great job of clearly indicating when these changes go into effect — both at the beginning of the email as well as again towards the end, ensuring that the recipient can't miss it.

Reddit's privacy policy and user agreement update email was sent to inform users about changes to how the platform will be using user's data. They do a nice job of highlighting the major changes while encouraging users to read the full policy updates as well. They finish the email with a link to their helpdesk where users can file support tickets in case they have any specific questions.

Discord sent this policy update email to inform users of multiple changes across all of their different sets of policies and terms of use. They do a nice job of branding the email so that you know it's from Discord while also keeping it simple and distraction-free. They clearly inform users when the changes go into effect as well as quick bullets of the key changes. Since this doesn't cover everything, they also privide a link to the full documentation to ensure that users can read them in full at their nearest convenience.